Bad example, because Gaga's music had power (because great artists steal and Madonna's had power).
The problem is not that it's contemporary, it's that it's programmed. Roan's songs sound like they were written by an AI told to find the local maximum of a revenue function. There's great new original music out there, but hers is just awful.
My comparison is with Ronstadt. They trapped her with goo for years, where her voice was outstanding and finally shown when she sang actual music. If Roan can get Finneas Eilish to write songs for her she'll be great. Until then, she should sing great songs made for wonderful female voices. Or she should join Muse. She has the power for it and it would be kickas-s to hear her sing Plug-in Baby, and she could still do all the campy Lee press-on nail crap.