The main thing that late goal did yesterday was keep interest in the World Cup in the US. It's on ESPN and being pushed hard. That game ends in a tie and you pretty much have every single talking point as to why soccer sucks wrapped in three games. Eliminated on three draws, including a scoreless one, and your average American hates ties with a burning passion as it is, and get screwed by what appears to the casual fan is subpar or crooked officiating in two consecutive games.
Americans would collectively shrug, flip off the rest of the world, and tell them to keep their corrupt little sport, since if we wanted to watch officials decide games, we'll just watch the NBA and at least see scoring. Good luck pushing it again in 2014 if that had happened.