ESPN3.com Logs Largest U.S. Audience for a Sports Event on the Web
Wednesday morning’s United States vs. Algeria FIFA World Cup match on ESPN – in which the Americans scored a dramatic goal in stoppage time to earn a 1-0 win and a spot in the Round of 16 – is the highest-rated and most-watched soccer game in the history of ESPN networks, delivering a 4.6 rating (4.0 household U.S. rating), 4,582,000 households and 6,161,000 viewers for the two-hour contest (10 a.m. ET – noon).
The previous households record was set five days earlier with the U.S.-Slovenia match (June 18) – 3,906,000.
Excluding holidays, ESPN’s coverage of the U.S.-Algeria game ranks as the most-watched weekday morning telecast ever for ESPN, surpassing the U.S.-Germany World Cup match from eight years ago (June 21, 2002) – 4.4 rating and 5,335,000 viewers.
The game ranked as the highest-rated program of the day on any network among M18-34 and M18-49.
Through Wednesday, June 23 (40 games on ABC, ESPN and ESPN2), the 2010 World Cup is averaging a 1.8 U.S. rating (for the two-hour match window) — up 40% from 2006 (1.3). Household impressions are up 46% (from 1,389,000 to 2,025,000) and P2+ impressions are up 49% (from 1,789,000 to 2,658,000).