Yeah, you might be right. I'm guessing based on how the situation "feels". This just feels different.
I think rufus makes a good point. It's not the 50+ crackers that Coke has to worry about. It's the Millenials and Gen Z.
All info & graphs from here:
Link
- Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually
- Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend
- Millennials (25-35) are next with $322.5 billion in annual spend
- The Silent generation (ages 76 years and older) spend $162.9 billion annually
- [Gen Z ~44 billion annually]
It's going to (obviously) matter on the industry how impactful this will be and how quick we see change. But looking at the categories below, Y+Z is > B+S in almost all of the sectors and that's only going to grow as Z starts to have more kids coming out of college and getting their first promotions/bumps in pay. GenX is the wildcard. Not sure they give a ****, like usual. Anyways, my point is, boomers will die and so will their money. Z+Y care about this stuff and have no problem carrying their money to someone else.
I'd be especially scared if I were travel or retail.