I wouldn't count on Rutgers to do anything for the New York tv market. I once attended a presentation by Mike Tragehse they ex-Big East ocmmissionor on the New York market for college sports which was pretty fascinating and mad a lot of sense. In his view, particularly for college sports, there really isn't a "college market" that nay one team can bring you. Not Rutgers, not Army, Not UConn, not New York's self proclaimed college team Syracuse. For college athletics the New York market is essensially a series of smaller sub markets. There are UConn fans in Fairfield county, where they are dominant, and Rutgers fans in parts of New Jersey,where they dominate but there are also St Johns fans and Michigan fans and Notre Dame fans and Syracuse fans and fans of lots of other schools. The Big East managed to have success in New York by controlling multiple fan bases across the spectrum. In basketball they had UConn, Syracuse, Rutgers plus St Johns and Seton Hall, in football UConn, Syracuse, and Rutgers and for a while Miami which also had NY fans. As a result they were able to parlay that support into something that was bigger than the individual bases. In effect they created Big East fans, but it required lots of effort to bring lots of pieces together. His view was that most market analysis, and most other conferences mis-read things and assume that if you had Rutgers or Syracuse or UConn or St Johns you could get the New York market. In reality you only get the Rutgers sub-market, and maybe some of the smaller Big 10 alumni markets, leaving the UConn and Syracuse pieces on the table(not to mention St Johns, Seton Hall et al). And if Michigan only plays in Piscataway every 4-6 years, how big a deal is Rutgers to the Big 10 really going to be to them. They may actually be worse off. Rather than get th eBig 10 network on a free tier, now they have to pay premium prices in return for getting their team live once in a while. That model is actually applicable to a lot of major cities, especially on the East Coast where professional athletics dominate.In effect the NFL has managed to unify Michigan grads and UConn grads behind the Giants. Boston College, for example, is no more in control of the Boston market, nor Temple in the Philly market. Both pale in comparison to the Patriots and the Eagles.