ScottM
**** it feels good to be a bankster
Re: TIGER WOODS hurt in car accident.
While I agree with your sentiment, I really doubt any RFP for consulting services includes provisions for celebrity endorsements. Accenture was/is attempting to brand itself even though the vast majority of people have no idea the firm exists, or what it does. Companies like Nike, Gillette, etc. have more at stake since they have entire product lines tied to Tiger. Accenture made a good move, but its impact on its overall marketing plans is pretty minimal.
I really think Accenture had to dump him more than any other of his sponsors. They were not selling a razor, a watch, or sports drink. They were comparing the strategy/integrity of their work and their people with him, and clearly this was not a comparison that should continue right now.
While I agree with your sentiment, I really doubt any RFP for consulting services includes provisions for celebrity endorsements. Accenture was/is attempting to brand itself even though the vast majority of people have no idea the firm exists, or what it does. Companies like Nike, Gillette, etc. have more at stake since they have entire product lines tied to Tiger. Accenture made a good move, but its impact on its overall marketing plans is pretty minimal.