Actually a pretty cool little "outdoorsy" area known as the "Driftless" region. Some of the best Trout fishing outside of the Rockies. And since it's Trout, you'd be surprised at the money that people who visit there have.
It’s beautiful, really. Mrs burd and I moved there after living four years in the Santa Cruz mountains south of SF, which the area reminded us of.
Sounds as if you may be familiar with Coon Creek.