Re: Harvard Crimson Women 2012-2013
Some thoughts I'd posted elsewhere on the Crimson's preview of the NCAA quarterfinal that I wanted to repost here.
Here's a simple example of how to write about women using language that's ostensibly accurate yet demeaning. The message the author has chosen to emphasize in the first three sentences is that the women's event is an inferior imitation of the men's event.
http://www.thecrimson.com/article/2013/3/15/harvard-womens-hockey-bc-tournament/
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There's endless scope to be pedantic about your college newspaper, but this one bothers me deeply. The success of your college's men's basketball team is uniquely exciting because the sport has such widespread popularity, but there's no reason that success should have to diminish the achievements of other campus extracurriculars.
I actually believe there's nothing wrong in principle with attempting to build interest in a lesser-known event by linking it to the prestige of a more popular event. It's natural to think you're doing good by doing this, which is why it's extremely common in sportswriting, particularly in college newspapers. But you have to be careful not to reinforce or cement the existing hierarchy of popularity when you do this.
The reality is that younger sports have been most successful when linked to the prestige of older brands, e.g. the Olympics, NCAA championships, and Grand Slam tennis tournaments. Since men's athletics have been supported longer than women's athletics, that means you're often linking younger women's sports to older men's sports. The Olympics are very successful here, to the point where you wouldn't even know today that some women's events are decades younger than the men's events. The NCAA is less successful here, I guess in part because men's basketball is so huge. I always made sure to emphasize the NCAA tournament prospects for any team I was covering, because I knew everyone recognized the prestige of the NCAA tournament brand that was built primarily through men's basketball. I liked to analyze NCAA seeding and selection prospects for Harvard teams, because these pursuits are popular in men's basketball. But I never felt the need to make explicit mention of the men's basketball tournament when invoking the prestige of an NCAA championship in another sport.
As for the question of sexism, it's a good question. But can you imagine the following being written for Harvard men's hockey? (Ignore the fiction of Harvard's ranking.) --- "Men’s basketball is not the only Harvard squad going dancing this week. The No. 10 Crimson men’s hockey team will also be participating in the NCAA Tournament--albeit a much smaller one--beginning Saturday when it travels to face No. 7 New Hampshire at the Worcester Centrum. With only 16 teams in the bracket, just two wins would give Harvard its first Frozen Four birth since 1994....Harvard is just 14-29-1 all-time in the NCAA tournament [no mention of the 1989 title anywhere]." --- I can't imagine anyone printing that.