Easy- the coach should have met the same suspensions as the players did. that would have been much more significant. Moreso if the players leave, as expected.
Being suspended for patsy games against in state teams doesn't amount to much- he misses two blow outs at the stadium, but gets to be involved with the week of practice.
I'm ignoring the hypocracy of the rules- I can see that player should be able to do what they want with things, but can also see that "gifts won" during games can be used as cash payments for playing....
So. Rule was broken, right?
Players broke rule, and the punishment was to suspend them not for the bowl game, but for the first 5 games of the season (right?). Many outcry that this is weak, so that ESPN can make money, but the back line is that OSU didn't know about it, and forgot to tell the kids clearly that this was not correct to do. Now we find out that OSU DID know about it, and didn't do anything about it. And that should be as bad, or even worse, than the players who did the wrong, since the school is obligated with policing thier own program. Since it's just as bad as what the player did, the OSU official should face the same sanctions as the player do. Since that is the coach, so be it.
Whether you agree or not with the broken rule, rules were broken, and high up OSU officials knew. Both the rule breakers and officials who didn't do anything should pay equal penalty.
( I would be equally mad if the same thing happened up here... was hoping that the RR fallout would have been more harsh, since I think he thumbed his nose at the rule- but he did get fired, so that's ok now)