I don't think the ticket price is a problem. $45 for loge seats to TWO games? Hard to top that. Maybe they need something for the upper few rows of the balcony like they do for HECs, but the tickets they cut the prices for are the upper rows at the ends of the balcony and those fill up with students. Yeah, maybe the parking/concessions/etc turns some people off but it's still a better deal than a Bruins game.
I missed the first 4 minutes of NU's game for the first time in ages, I had to work and couldn't get out in time to make it there for the 5:10 start. I also left in the 3rd period of the late game. I agree with those who think holding it the day after Super Bowl Sunday hurts. There are plenty of weeks I'd have stayed later but after getting home around 11:30 on Sunday I wasn't going to be stuck there for OT. As much as I love the Monday tradition it does make for a rough start to the work week when you're out that late and still have four days to go. The first Monday is especially rough with TV timeouts for both games and the 5:10 start.