AT times like this, you need to throw logic and best qualified bid to the side. England and the USA both had the best bids in their groups. Both lost. So what we learned is those technical bids don't matter very much when there is an expansionist agenda to fill. Right now, Arab and Russian promise is much sexier to FIFA than US or English efficiency and profits. The goalposts have moved, and America needs to adapt.
The USA strategy should have not been about growing soccer in America, but what the USA World Cup could have done for FIFA and the world?
-Better Linking American-generated profits to FIFA's strategic plans (with a human face, not a pie chart)
-What could America provide to the developing soccer world besides writing a big check to FIFA? We mentioned it, but we didn't show it.
-What could American corporations do for soccer around the world? Expertise/Donations/Support?
-What kind of government assistance could the USA give FIFA? Lifting onerous visas, government guarantees could have been stronger, etc.
The USA is seen by many around the world as an insular bully. We need to get back to winning over the world through humanitarian works.
This bid should have been "The Marshall Plan" of assistance to humbly help FIFA and win over the world.
This is the kind of thinking that could've won. We don't need to spend $50 billion on world cup stadia and infrastructure since our stuff is built already. How about taking a huge chunk of our bid money and help FIFA spend it on the developing world instead?
What can America give, not what can America gain.