Re: Wisconsin Hockey Part 3: Just win, baby!
I just don't think insufficient advertising is the culprit.
Neither do I. Advertising will only do so much when you're trying to push a certain product.
The Big Chill - tickets are 15, 10 for groups.
Michigan single game tickets - range 19-25. Michigan State tickets - range 18-20.
Camp Randall Classic - tickets are 25 bucks. 10 for students.
Kohl Center face value, single game tickets - 18-22.
Someone in the economics department at Michigan whispered in the AD's ear. If you want to massively expand capacity, you're probably going to have somewhat softer demand and will need to
lower the price - not raise it.
It may very well be the case that UW made more money by selling 50k tickets at 25 a pop rather than selling 80k at 15. (without knowing the exact breakdown of group sales, etc) But if you're actively promoting this to break the world record - hell, if you're going to go to the trouble to host an outdoor game - why not aim to sell the place out? And if that's your aim,
you need to price the game accordingly.
There's room to criticize the promotions, the choice of opponent, etc. Those are all minor factors compared to the underlying economics. Barry's like or dislike of hockey is irrelevant in this case, too.
Again, UW does not sell out the 15,000 seat Kohl Center, yet they somehow thought they could sell out 80,000 seat Camp Randall by
increasing prices?