As to money, one thing I haven't seen mentioned over the past several pages of posts as a revenue source is arses in seats.
I have compiled financial information from every DI team from 2010 to 2020 into a spreadsheet (link in my Sig). For UNH here are the ticket revenue from 2008-09 through 2019-20. I also added the reported total attendance for that season (from USCHO) and then calculated the average ticket price (ATP) per person.
[TABLE="width: 267"]
[TR]
[TD="class: xl66"]
Season[/TD]
[TD="class: xl67"]
Ticket Rev.[/TD]
[TD="class: xl68"]
Attend.[/TD]
[TD="class: xl69"]
ATP[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2008-09[/TD]
[TD="class: xl64, align: right"]
1,985,361[/TD]
[TD="class: xl64, align: right"]
113,583[/TD]
[TD="class: xl65, align: right"]
17.48[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2009-10[/TD]
[TD="class: xl64, align: right"]
1,742,641[/TD]
[TD="class: xl64, align: right"]
109,432[/TD]
[TD="class: xl65, align: right"]
15.92[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2010-11[/TD]
[TD="class: xl64, align: right"]
1,710,640[/TD]
[TD="class: xl64, align: right"]
108,729[/TD]
[TD="class: xl65, align: right"]
15.73[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2011-12[/TD]
[TD="class: xl64, align: right"]
1,479,316[/TD]
[TD="class: xl64, align: right"]
84,750[/TD]
[TD="class: xl65, align: right"]
17.46[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2012-13[/TD]
[TD="class: xl64, align: right"]
1,453,591[/TD]
[TD="class: xl64, align: right"]
93,854[/TD]
[TD="class: xl65, align: right"]
15.49[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2013-14[/TD]
[TD="class: xl64, align: right"]
1,310,758[/TD]
[TD="class: xl64, align: right"]
104,841[/TD]
[TD="class: xl65, align: right"]
12.50[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2014-15[/TD]
[TD="class: xl64, align: right"]
1,102,650[/TD]
[TD="class: xl64, align: right"]
96,103[/TD]
[TD="class: xl65, align: right"]
11.47[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2015-16[/TD]
[TD="class: xl64, align: right"]
968,888[/TD]
[TD="class: xl64, align: right"]
83,165[/TD]
[TD="class: xl65, align: right"]
11.65[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2016-17[/TD]
[TD="class: xl64, align: right"]
833,266[/TD]
[TD="class: xl64, align: right"]
77,904[/TD]
[TD="class: xl65, align: right"]
10.70[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2017-18[/TD]
[TD="class: xl64, align: right"]
773,419[/TD]
[TD="class: xl64, align: right"]
79,600[/TD]
[TD="class: xl65, align: right"]
9.72[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2018-19[/TD]
[TD="class: xl64, align: right"]
805,711[/TD]
[TD="class: xl64, align: right"]
80,501[/TD]
[TD="class: xl65, align: right"]
10.01[/TD]
[/TR]
[TR]
[TD="class: xl63"]
2019-20[/TD]
[TD="class: xl64, align: right"]
818,264[/TD]
[TD="class: xl64, align: right"]
81,519[/TD]
[TD="class: xl65, align: right"]
10.04[/TD]
[/TR]
[/TABLE]
As can be seen, total attendance has declined by 28%, while ticket revenue has decreased nearly 59% over those 12 seasons. That has lead to the ATP declining from $17.48 to just $10.04.
Sean