Re: The New WCHA 2, The Electric Boogaloo (2013-14)
In my opinion, watching games via the Internet is a good secondary channel for marketing. I think TV / Cable is the still the prime video media for most households and what the league should focus on for maximum exposure. Give it another 8-10 years by that point I think the majority of college hockey fans will be in tune with getting their video feeds through the Inter-web (if they aren't already being beemed straight into our heads at that point). While many of here are cool with the internet, that's a given. We're already on the Internet talking about college hockey. However, having walked around the Final Five this year I can tell you majority of those people are not getting their video from the Internet and they are part of the fan base as well.
Ryan J
Those at the Final Five aren't there because they caught one or two games a year and liked a college team. They're there because they have an affiliation (of some sort) with that University.
Internet video would be the primary marketing tool. Broadcast TV is the primary convenience tool.
How many kids say they want to go to Denver University because Root Sports carries all their games? Who really says "Gee, it would be nice to be part of Michigan or Michigan State because they're always on FS-Detroit?"
The recruiting base that the New WCHA teams will be tapping into are still the same ones they've always used. Western Canada, Heartland "Flyover" States, Local Kids, random European kid the coaches heard about. Of those, only the Local Kids would have easy access to WCHA/CCHA games.
How many of those kids have redly accessible cable/satellite TV that carries these leagues. Let alone, the teams that are trying to scout them? Don't most USHL kids play on Friday and Saturday nights too? I don't think they're seeking out some 2am replay of NoDak-UNO on Fox College Sports Atlantic. Instead, they'd probably want to catch an NHL game on Center Ice.
Now, game highlights easily found on YouTube like the CCHA has provided (in one central place, their YouTube Channel), a central internet streaming site, and other "online features" would be one hell of a way to get the kids attention. They can find game highlights, full game replays, etc. during the day, or during the early part of the week when college games aren't usually happening.
While I'm greedy and want to be able to sit down at a Buffalo Wild Wings once or twice a year to catch my team on TV... I'd rather see most or all the games at my convenience from my couch and streaming internet.