I don't necessarily have a problem with the way tickets are handled now, and certainly the direction in which we are moving. I think most entities that are selling tickets to their product, whether it's a professional sports team, a university, or an event like the Ryder Cup, have their own officially sanctioned or operated "exchange."
Just setting an arbitrary face value for an event and then putting them out there, and making up rules that only those people can attend, is silly. Put them on the marketplace and lets see what they sell for based upon demand.
The old way of standing in line for tickets (which I've done numerous times in my life) is quaint but antiquated.