Re: Ferris State Hockey 2009-10 - 2 minutes for slashing
Hey Guys,
Below is a list of everything the Ferris State Athletic Department has done to promote this upcoming weekend playoffs. Since Ferris State University students are on spring break, our attendance should dramatically decrease. Hopefully these things can help bring more of the local community out:
• We have a Radio commercial playing this entire week, Monday thru Friday on:
o 100.9fm WWBR – Country
o 102.3fm WYBR – Hits
o 97.3fm WDEE - Oldies
• Head Coach Bob Daniels interviewed in a morning radio talk show.
• Local Captain Cody Chupp interviewed in a morning radio talk show.
• Six specialized sandwich boards are placed around town mentioning Ferris State Hockey in playoffs. In front of Meijer and at major intersections in Big Rapids.
• The Ferris State student newspaper – “The Ferris State Torch” is covering Bulldog Hockey in the playoffs.
• The local newspaper, the Big Rapids Pioneer is covering Bulldog Hockey in Playoffs.
• There is an advertisement in the local newspaper, the Big Rapids Pioneer on Bulldog Hockey in playoffs.
• Advertisement for Ferris Hockey on Electronic Image board on main part of FSU campus.
• Television News Coverage (7&4) is coming to cover the topic on how Ferris State hockey players and the student section meet face to face before and after every period, at the same time covering Ferris State Hockey in playoffs.
• Sent a Facebook message to 1,500+ members.
• Sent Tatango Text Message out to 900+ members.
• MLive.com report “Crimson and Gold” discussed Ferris Hockey in playoffs.
• Sandy Ghoslton, Ferris Athletics Blog Report on Ferris Hockey in playoffs.
• 100.9fm ESPN Radio (Midland/Saginaw) talked and discussed Ferris Hockey in playoffs.
• 107.3fm West Michigan Local Sports Leader (Grand Rapids) talked and discussed Ferris Hockey in playoffs.
• A Ferris State University campus wide E-Mail has been sent out.
• Advertised with a “splash page” on
www.FerrisStateBulldogs.com
• A “tab” was placed on Ferris State University’s home page -
www.Ferris.edu about Ferris Hockey in playoffs.
• Emailed or called the following with the group sales incentive:
o Yoplait, BR Products, City of Big Rapids, among other smaller businesses
o Local churches
o Local health clubs
o Big Rapids Amateur Junior Hockey Association and other local youth teams and high schools
o Boy Scouts, Girl Scouts, Big Brothers/Big Sisters
o Canadian Lakes
o All local high schools with the Blue Line Club incentive
• Started new “Let the beard grow” campaign.
• Created special “Let the beat grow” video that will be added to the
www.FerrisStateBulldogs.com and
www.youtube.com websites.
• Public Address announcements were made at past home basketball and hockey games advertising Ferris Hockey in playoffs.
• Local Businesses and Companies advertised “Ferris State Hockey in Playoffs” on their outdoor digital/non digital business signs:
o Ferris Williams Auditorium
o Ferris Recreational Center
o Ferris Racquet Facility
o Curries Gas Station
o Buffalo Wild Wings
o The Gate Bar and Grill
o Cranker’s Coney Island
o Quality Inn Hotel
o AppeBee’s
o Buffalo Wild Wings
o Clark Gas Station
o Independent Bank
o Isabella Bank
o Schnyder Market
o Super 8 Motel
o The Gate Bar and Grill
o Van Drie Furniture
o Wendy’s
o Wesco Gas Station/Beer Cave
• Flyers were delivered to the following businesses in Big Rapids to advertise:
o Taco Bell
o Wendy’s
o Burger King
o McDonalds
o Rite Aid
o B-Tan
o QDoba
o Big B Coffee
o Clark Gas Station
o Admiral Gas Station
o Wal-Mart Gas Station
o Meijer Gas Station
o Shell Gas Station
o Jimmy John's
o Buffalo Wild Wings
o The Gate Bar and Grill
o El Burito
o Ruby Tuesday’s
o Boric’s Hair Salon
o Outside ATM Machines
o Crankers Coney Island
o Big Boy
o Mancino's Grinders
What do you guys think of the promotions? Is there any thing else you would recommend The Ferris State Athletic Department does to promote Ferris Hockey?