Unlike many colleges and universities? Lowell, MC [both D2 schools with D1 hockey..doesn't get any bigger of a spotlight than that] then add in UNH, Maine, and Vermont. I'd argue that those three all would consider Hockey over their other sports but I cannot say for sure.
My 2 cents coming from one of the two schools in Hockey East to be primarily D2. Gets no bigger than D1 hockey at MC compared to the other sports on campus and I think our guys have handled the spotlight quite well as of late. In the Mid 2000s the team was a bunch of drinkers and partiers. I saw a distinct turn around on campus as guys like Barton, Bowen and Kimball who all came to the school in 2006 started taking leadership roles on the team.
I think with BU as of late, and MC from the mid 2000s it could be argued that traditions of losing, and traditions of winning can both be very toxic and very motivating at the same time. The tradition of losing at Merrimack acted like a ball and chain for the old players under the old system but that same tradition acted like a springboard and motivator for the new work-driven recruits. The same can be argued for winning. Resting on your laurels and a sense of entitlement can be dangerous, but a tradition of excelling can fuel the drive of new recruits to meet the bar that has been set by those who wore the sweater prior.
It depends on your coach, and the attitude of the student-athletes he brings in.