You never answered my question about why Wisconsin brags about cheddar but wears styrofoam Swiss cheese on their heads.
Not Swiss cheese...a sofa cushion...from a 2008 newspaper story t
How it all began.....
To think, if it weren't for that girl coming up and trying on Ralph Bruno's new hat, he might still have been known as the guy who made a cheese hat out of his mom's couch cushion.
Instead, he's the inventor of the Cheesehead. We like to think of him as Father Fromage.
"I was reupholstering my mother's couch when I got the idea," Bruno said Friday from Wisconsin. "People from Chicago would also call people from Wisconsin 'cheeseheads' in sort of a negative connotation.
"But I liked cheese and I figured what's the big deal? So I cut out a piece of the cushion of the couch, burnt some holes in it and painted it to look like a big slice of cheddar cheese."
The Cheesehead's first appearance wasn't at a Packers game, instead debuting at a Milwaukee Brewers game in 1987. Bruno never planned for the cheddar cap to take off, but as he sat around in the stands, people started to ask where he got it.
That's when Bruno thought he might be onto something.
"I didn't have a college degree," Bruno said. "It was a combination of a lack of knowledge -- not knowing that I should quit my job and go door-to-door with this thing that helped it take off."
Bruno used a grassroots campaign to sell the idea of the Cheesehead. He went to different sporting events and shop them to Wisconsinites. They bought hard.
"It's so gratifying, for sure, to see it so popular now," he said. "It's such an important part of fan morale. They're the ones that make the hat popular."
This week, with the NFC Championship Game between the Green Bay Packers and Giants set for tomorrow evening, Bruno's St. Francis, Wis.-based company Foamation, Inc., which makes his Cheesehead and other related products is putting in nearly double the amount of orders they usually take.
While he doesn't disclose how many Cheeseheads the company actually sells -- "It adds to the mystique," he says -- Bruno says the number is in the thousands.
Bruno, who still lives in Wisconsin doesn't get to many sporting events, much less Packers games. He's too busy producing hats, cup holders and other cheese apparel to get to Lambeau Field. Although since he's the creator of the Cheesehead, everyone tries to hit him up for tickets.
He won't get a chance to watch tomorrow's game -- though, of course, he's rooting for a Packers' victory -- but, he will have a smile on his face when he sees all his Cheeseheads keeping fans warm.
As for the original?
"Right now, it's in a plastic bag in the hall closet," Bruno said. "Hopefully they'll win so I get to take it out in two weeks."
Brendan Prunty may be reached at bprunty@starledger.com