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Wisconsin Women's Hockey 2025-2026

I don’t think it’s just about setting prices at what the market will bear though. Unless maximizing revenue is the only goal (and maybe it is). There has to be a way to do that achieves the various goals. Best upcoming talent in the world at Wisconsin so they shouldn’t be undervalued, but consideration for the experience and the supposed community would be nice if it still existed in any aspect of sport. Like the fact RE had to buy a new phone to get tickets is pretty insane.
 
"$20 * 500" assumes all 500 sell. They likely will, but it isn't a given.

As for "trickle down", besides UW and Minnesota and (only recently Ohio State?), how many schools charge anything more than a "nuisance fee", if they even charge that?
I'd be surprised if those reserved seats didn't sell as season tickets, and what's leftover will be gobbled up in the single-game onsale.

Schools that don't come close to filling their arenas are the ones that don't/can't charge much. And at UW, the same principle still holds for sports like soccer and softball.
  • Tickets to Softball are sold on gamedays only at Goodman Diamond.
  • Ticket prices to Softball: $5 for Adults and $2 for youth (ages 2-17), UW-Madison Students & Seniors (55+). Group pricing is available for groups of 15 or more.
  • Admission to Men's & Women's Soccer is free at the McClimon Memorial Track & Soccer Complex.

Wisconsin Volleyball and women's hockey have grown well beyond being sports that just the moms and dads of the athletes attend, and that's a great thing. It does come with implications for ticket pricing and availability, though, which is less great, but inevitable.
 
Just a few minutes ago, related to volleyball tickets becoming 'downloadable' this morning, there another email about the new ticket scanning procedures specific to iPhone users - which I am not. And I'm not sure I understand what it is saying, but it maybe affects iPhone users abilities to transfer and resell tickets?

So, if you're an iPhone user and you transfer and resell, be on the lookout for an email with the info, or contact the ticket office, etc.

-------------------

"Beginning this year, Apple has instituted Account Binding for iPhone users when purchasing single-game tickets directly from Wisconsin Athletics or receiving ticket transfers that are downloaded to your Apple Wallet.

"Your Apple ID will be bound to your Wisconsin Athletics account. Your Apple ID and Wisconsin Athletics email do not need to match for binding to be successful. Once bound, tickets downloaded from your Wisconsin Athletics account will only be valid on devices belonging to your Apple ID. This change provides enhanced security by preventing unauthorized ticket sharing and protecting against fraud.

"Your ALL-IN-1 season tickets downloaded to your Apple Wallet will NOT bind your account. Account binding occurs when a ticket uses NFC. “Tap & Scan” technology. "
 
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I'd be surprised if those reserved seats didn't sell as season tickets, and what's leftover will be gobbled up in the single-game onsale.

Schools that don't come close to filling their arenas are the ones that don't/can't charge much. And at UW, the same principle still holds for sports like soccer and softball.


Wisconsin Volleyball and women's hockey have grown well beyond being sports that just the moms and dads of the athletes attend, and that's a great thing. It does come with implications for ticket pricing and availability, though, which is less great, but inevitable.
I might be in the minority here but I anticipate a drop-off after MJ retires no matter who his successor is. I also anticipate that the successor with have less clout with the AD and less ability to head off the stupid policies. It might not happen right away but a less competitive team combined with accumulated ill will will eventually result in lower attendance. It might not drop down to friends and family levels but attendance records will become a thing of the past. Anyone who travels to away games, even to places where the teams are competitive like BC and Princeton, knows how unusual the current situation at LaBahn is. Enjoy it while it lasts.
 
I don’t think it’s just about setting prices at what the market will bear though. Unless maximizing revenue is the only goal (and maybe it is). There has to be a way to do that achieves the various goals. Best upcoming talent in the world at Wisconsin so they shouldn’t be undervalued, but consideration for the experience and the supposed community would be nice if it still existed in any aspect of sport. Like the fact RE had to buy a new phone to get tickets is pretty insane.
This AD is maximizing revenue in the short term because it is an easy way for him to keep his job. If he had job security, for example, by actually being good his job and have stable leadership above him, he might consider factors like whether topnotch talent wants to be here, how the program is viewed in the community, and selling the sport globally. This AD does not have the breathing space to go in those directions. MJ is the only person creating those possibilities. If MJ’s successor does not have the clout to stand up to this AD or their successor, things will be bad.
 
So I was seriously considering not getting season tickets. Then I read the hockey news article about the 20 top freshman coming in and Sap is #1. I said to myself "Are you not going to want to see this lady play in person? That would be crazy not to.". So I snapped out of my "woe is me" and ordered them. I've always liked to watch the games from up high anyway, I'll get to watch the play develop like I like to and my cheering won't be muffled by the boards. Those were the sacrifices of sitting behind the opposing bench. I was really looking forward to making a sign that said "free Sierra" and sticking it right behind them LOL. The athletic department is still a bunch of greedy you know what's.
 
So I was seriously considering not getting season tickets. Then I read the hockey news article about the 20 top freshman coming in and Sap is #1. I said to myself "Are you not going to want to see this lady play in person? That would be crazy not to.". So I snapped out of my "woe is me" and ordered them. I've always liked to watch the games from up high anyway, I'll get to watch the play develop like I like to and my cheering won't be muffled by the boards. Those were the sacrifices of sitting behind the opposing bench. I was really looking forward to making a sign that said "free Sierra" and sticking it right behind them LOL. The athletic department is still a bunch of greedy you know what's.
If Sierra used to sit behind the bench, he won't be anymore. If there's going to be a designated "visitor family and friends" area, it won't be in the revenue-generating reserved seats. Neither will any "Badger family and friends" section, for that matter.

So, figure out where he's sitting, and go over there with your sign.

Before they set up the multi-price tiers at the Field House, Badger friends and family generally sat a half-dozen rows up from the team bench (just down from where my seat was). And while they were 'reserved seats', everyone knew everyone, and people would 'bump down' the row or otherwise wiggle around if somebody wanted to sit with someone else. I ended up next to a parent or sibling any number of times. But when those became the highest priced "gold" seats, friends and family got bumped a section over, farther away from the bench and the court, and into not-as-good seats.

There is a row of seats set aside at LaBahn for visiting players who aren't dressed for the game or injured, etc, near the north wall in section 17. There's a short way down from there into the visitors' locker room. Maybe they'll put parents over there, too. LOL
 
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