I don’t think it’s just about setting prices at what the market will bear though. Unless maximizing revenue is the only goal (and maybe it is). There has to be a way to do that achieves the various goals. Best upcoming talent in the world at Wisconsin so they shouldn’t be undervalued, but consideration for the experience and the supposed community would be nice if it still existed in any aspect of sport. Like the fact RE had to buy a new phone to get tickets is pretty insane.