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Wisconsin Women's Hockey 2025-2026

BTW: Last year was $120 for 15 games, or $8 per game - 15 because of one 'lost' to Wrigley Field.

That means that this year's $12 per game is a 50% increase.

Similar such big increases have been an annual thing for UW volleyball, since the 2021 national championship. (If that is the cause-effect, and the price hikes are not to generate money for football player payments, etc.)
 
With no notice at all - I've just been checking daily - season tickets went on sale this morning.

$192 (plus $20 "processing fee") for regular general admission - $12 per game.

AND "reserved seating" for sections 3,4,5 - center ice behind the benches, past blue line to blue line - for $320, or $20 per game.

Tim will not be happy. Will the "We Want More" people stay in their regular seats? How many empty seats in those sections, giving a 'bad look" on TV/video stream?

Still no announced schedule shown. Because the prices are for 16 games, either there's no "Fill The Bowl", or it is included in the 'regular' price.

------------

Email announcement arrived a few minutes after I had checked and seen sale had begun.
F-ing bs. Scores of people who used to sit together and know each other will be separated. Tone deaf yet again. I'll have more to say later.
 
BTW: Last year was $120 for 15 games, or $8 per game - 15 because of one 'lost' to Wrigley Field.

That means that this year's $12 per game is a 50% increase.

Similar such big increases have been an annual thing for UW volleyball, since the 2021 national championship. (If that is the cause-effect, and the price hikes are not to generate money for football player payments, etc.)
Compared to other things $12 per game still feels like good value. Unfortunately it seems like they, and every other school, will keep raising the ticket prices every year until attendance starts to fall. Did they increase parking?
 
F-ing bs. Scores of people who used to sit together and know each other will be separated. Tone deaf yet again. I'll have more to say later.
Exploring realistic options for protest. I plan to dump tickets into the open market whenever, for example, a 5-0 outcome is likely. I used to attend laugher games to show support for the team even if I sometimes left halfway through the third period - not any more. I now feel the need to send a more direct message to the athletics department. Suggestions are welcome.
 
Exploring realistic options for protest. I plan to dump tickets into the open market whenever, for example, a 5-0 outcome is likely. I used to attend laugher games to show support for the team even if I sometimes left halfway through the third period - not any more. I now feel the need to send a more direct message to the athletics department. Suggestions are welcome.
I don't know that that is easy to do these days. Digital tickets can be or maybe are now set up such that the only way to sell one is to transfer it through the chosen ticket re-seller, SeatGeek. That means that the university can track how often someone is re-selling their tickets.

A couple years ago, there was an article about how they had revoked season tickets from (IIRC) about 100 football ticket holders who were reselling everything, were obviously only buying tickets to try to generate a profit.

Whether they would track women's hockey selling that closely, or whether selling only some would be a red flag to them, I don't know. The guy who has volleyball tickets right next to me resells his tickets pretty regularly - and they often go unused - and over the last three years I've been in that location, he doesn't seem to have gotten into trouble. Maybe half the time someone in his family, etc. do use them, do not resell. (Last year, he had his tickets for the Nebraska match listed at a price that would have paid for his whole season, but ended up not being able to sell them for that).

Anyway, be aware that they can do such tracking.
 
I don't know that that is easy to do these days. Digital tickets can be or maybe are now set up such that the only way to sell one is to transfer it through the chosen ticket re-seller, SeatGeek. That means that the university can track how often someone is re-selling their tickets.

A couple years ago, there was an article about how they had revoked season tickets from (IIRC) about 100 football ticket holders who were reselling everything, were obviously only buying tickets to try to generate a profit.

Whether they would track women's hockey selling that closely, or whether selling only some would be a red flag to them, I don't know. The guy who has volleyball tickets right next to me resells his tickets pretty regularly - and they often go unused - and over the last three years I've been in that location, he doesn't seem to have gotten into trouble. Maybe half the time someone in his family, etc. do use them, do not resell. (Last year, he had his tickets for the Nebraska match listed at a price that would have paid for his whole season, but ended up not being able to sell them for that).

Anyway, be aware that they can do such tracking.
Thanks for the warning.
 
It would be great if all the reserved tickets were sold to "regulars," leaving fewer people standing in line and scrambling for seats. The seats where we always sit are not in the reserved sections. My worry is that people who can no longer sit in their regular seats will now be migrating into the area where we sit and where other regulars have always sat. I would love it if the Athletic Department would take the time (and it would definitely take some time) to contact long-term season ticket holders and ask for our preferred seating and then sell us those seats. We'd be willing to pay more not to have to arrive so early. And surely there are some work-study students out there who could make those calls.
For what it's worth, when I was on the Athletic Board I typically voted against raising ticket prices for non-revenue sports. My position was that I didn't care what the general market would bear, I cared about what average families would be able to justify and what UW could do to make excellent sporting events family-friendly. As you might imagine, the AD gets what it wants and so ticket prices continued to climb even when not justified by other metrics besides profit.
Maybe with the increase in prices, we'll see a larger scoreboard? (I'm dreaming here.)
 
It would be great if all the reserved tickets were sold to "regulars," leaving fewer people standing in line and scrambling for seats. The seats where we always sit are not in the reserved sections. My worry is that people who can no longer sit in their regular seats will now be migrating into the area where we sit and where other regulars have always sat. I would love it if the Athletic Department would take the time (and it would definitely take some time) to contact long-term season ticket holders and ask for our preferred seating and then sell us those seats. We'd be willing to pay more not to have to arrive so early. And surely there are some work-study students out there who could make those calls.
For what it's worth, when I was on the Athletic Board I typically voted against raising ticket prices for non-revenue sports. My position was that I didn't care what the general market would bear, I cared about what average families would be able to justify and what UW could do to make excellent sporting events family-friendly. As you might imagine, the AD gets what it wants and so ticket prices continued to climb even when not justified by other metrics besides profit.
Maybe with the increase in prices, we'll see a larger scoreboard? (I'm dreaming here.)
Maybe the institution's mission statement should be re-read.
 
I called the UW ticket office to figure out how to get reserve seating. First you purchase your normal tickets at the normal price and then if you "qualify" to be in reserved, they will charge your card the extra money and you will be in the reserved area. The seating is randomly distributed and you cannot choose where you want your seats to be.

What's going to happen is the vast majority of people who used to sit in those sections are going to be booted out of there and forced into areas and then those of areas will have their own regulars booted out by the new people who were displaced.

For what little extra money they're going to make in the big picture they're pissing off a ton of people.

And people like me who sat at the same seats for like 15 years we just get pooped on. I still haven't decided if I'm even going to buy season tickets or not.
 
I called the UW ticket office to figure out how to get reserve seating. First you purchase your normal tickets at the normal price and then if you "qualify" to be in reserved, they will charge your card the extra money and you will be in the reserved area. The seating is randomly distributed and you cannot choose where you want your seats to be.

What's going to happen is the vast majority of people who used to sit in those sections are going to be booted out of there and forced into areas and then those of areas will have their own regulars booted out by the new people who were displaced.

For what little extra money they're going to make in the big picture they're pissing off a ton of people.

And people like me who sat at the same seats for like 15 years we just get pooped on. I still haven't decided if I'm even going to buy season tickets or not.
It's not unlike what they did with volleyball four (?) years ago, when they designated different sections of the Field House as 'gold, silver, bronze, and red' seating (with some general admission sections, mostly the second level) with different ticket price tiers. Those (like me) who had had tickets that were now 'gold' at the highest price but didn't want to pay the premium could drop down to a less costly tier. That, in turn bumped the people in those seats and sections from their previous seat locations, and so on; a giant game of musical chairs. Even if I had kept my 'gold' seat location - I went down to 'silver' - I would no longer be sitting next to the people I had been sitting with for however many years before, unless they also paid the premium price.

I assume that if this goes well this year - and maybe even if it doesn't - next year the sections on the opposite side of the rink will also be converted to more expensive reserved sections. And that possibility might affect your decision now: say you decide to relocate yourself across the ice, from section 3 to section 15, and get used to sitting there. A year from now, you might very well have the same dilemma: pay more for your adopted section 15 location, or relocate yet again.

One thing that they do with football, basketball, volleyball, and men's hockey that would likely follow to women's hockey next year or in two years, etc: "Badger Select". That's a process through which season ticket holders get the opportunity to choose different seat locations during the off-season, from one year to the next. Based on donor point levels - the higher doner level, the earlier your "Badger Select" opportunity comes. You sign in, see what reserved seat locations might have become available, either through someone not renewing their tickets, or a prior "Select" person choosing to move their location, and decide if you want to claim a new location. So let's say you choose now to get reserved tickets, and get assigned something other than your current row 3 (?) section 3. A year from now, you *might* get the chance to move closer to your preferred location though the "Select" process.

My donor level is so low that by the time my turn has come for volleyball, all the available seats had been claimed, and there was nothing to even go look at or consider, etc.

I can't tell you what to do, of course, and I'm glad I'm not facing with the decision... yet. But again, I'm guessing this only the start.
 
I've enjoyed the ability to mix my seats up a fair amount, behind the bench this game, sat behind the penalty box another - sit on the glass when my son comes. But overall I've migrated towards 15 - (Most action 2 periods!) - So didn't opt for the reserve seats - but will be planning on arriving super early to get seats before all the poor souls who got kicked outta 3, 4 and 5 take the spots.... I think roberterale has identified it - this is likely step 1 in an unknown step plan.
 
A couple years ago, there was an article about how they had revoked season tickets from (IIRC) about 100 football ticket holders who were reselling everything, were obviously only buying tickets to try to generate a profit.

Whether they would track women's hockey selling that closely, or whether selling only some would be a red flag to them, I don't know. The guy who has volleyball tickets right next to me resells his tickets pretty regularly - and they often go unused - and over the last three years I've been in that location, he doesn't seem to have gotten into trouble. Maybe half the time someone in his family, etc. do use them, do not resell. (Last year, he had his tickets for the Nebraska match listed at a price that would have paid for his whole season, but ended up not being able to sell them for that).

Anyway, be aware that they can do such tracking.
I hope they consider women’s hockey to be “small potatoes” and not worth tracking. If they do, I could be in trouble! I have two tickets and only miss one or two games per year. I use one ticket myself and use the second ticket to invite along one of a set of friends who each want to go to one or two games per year. I don’t sell them, but I do transfer them through the UW app. I would really not like to be penalized for that!
 
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