FadeToBlack&Gold
Microlot Marxist
It is kind of like Kohl's (which I am guessing you have never been to) where they put the "retail price" on the tag and cross it out and put the "sale price" underneath. The thing is the price is ALWAYS the sale price they are just pretending that your purchase today is special.
This is also an old garage/yard sale trick. Put a high price on each item, then throw it on a table with a sign that says, "Everything on this table 50% off"