It sounds exactly like the type of deal that MLB fans have been clamoring for, but will not get for the foreseeable future. MLB has been going the opposite way of this deal, with smaller national contracts and bigger regional contracts. This while people are dropping cable or in particular, regional networks are getting in spats with cable companies and dropping service, leaving fans with access to essentially zero games for their in-market team.
Have they come out with a price point for this? It’s a dream service feature-wise (though I imagine some will miss their hometown announcing crew), but I know the issue if MLB ever went this route would be recouping local tv fees, making the price astronomical. It’s a risky move, but it sounds like MLS is doing this at a time when it won’t be a killer to clubs to drop existing local contracts and have to make up that tv money with an insane stream price. The downsides I see are 1) taking away the passive local audience you would be able to bring in and turn into a fanatic and 2) making the price point too high where the fanatics decide they’re more soccer fans than MLS fans and it’s better to stick with Peacock, CBSAA, and/or ESPN+ and just watch international leagues to get their football fix.
I’ll say good on them for trying it. It’s a pioneering move to see a consolidation in rights. To compare it to MLB again, just this season they went exclusive with Apple and Peacock for select games, so now I think to watch every game of your team you’d need the local RSN, ESPN, Fox, FS1, TBS and MLBN through cable and then Apple and Peacock through streaming. Plus Youtube, but that’s free assuming you have fast enough internet, and if you don’t you aren’t getting Apple or Peacock anyway. Even if you’re out of market for MLBTV, you still get blacked out for national games, so MLS is even covering for that scenario.