The Athletic Department operates under a "what the market will bear" mentality. Arguing against ticket price increases is futile so long as someone--anyone--is willing to purchase the ticket, whether that person attends the games or not. With a national champion in the building, the AD has apparently decided to jack up the prices while the jacking is good. And, of course, the Athletic Board would have had to approve the price increase but unless there's a rogue member, the AB does little more than rubber-stamp whatever the AD presents because the AD has all the facts and figures to support "what the market will bear." Of course, ticket prices for women's hockey make very little impact on the overall budget but the prices are increased anyway. If we could get a decent scoreboard out of the deal, the fans might be more amenable to the increase. Wishful thinking.What options do we have to show our disapproval without having the action reflect badly on the players, their families, the coaches, etc.?
Chatting about things in social media makes us feel better but doesn't directly affect things IRL - unless you're a privileged member who's plugged into all the powers that be, of course.