I don't think I know 1 person who wants to see UW play Ohio State (an established program), let alone anyone who'd want to see Iowa, Penn State, Illinois, Purdue, Indiana, Northwestern play UW in hockey.
As was said below there was a B10 conference of sorts in the 70's. Hockey fans prefer the match-ups that have endured and created huge rivalries. In the 60's-70's believe it or not Michigan Tech was a powerhouse and had great games vs. UW and MN, I'd rather not lose that history just because the new hockey fans (read: football and roundball people who bring that fan lame lowest common denominator mentality to the games, if you don't know what I mean scroll through the posts about our student section being taken over by the football mentality)
I think if you took a poll of HOCKEY fans you'd have less than 10% who'd want a B10 conference.
If you asked Football or Roundball fans, I'm sure you'd get the opposite but that's the point. Leave our phucking hockey teams and conferences alone, we don't need the big football kegstand 4-story bong people coming in and screwing this all up for us at the games, and we don't need them in administration coming up with dumb ideas like Alvarez does, and then he doesn't care about hockey anyway????? so it's really all about MORE football and roundball exposure......NOT more HOCKEY exposure.