Excellent point, Cloud. No one - and I mean no one - is doing a better job of courting the younger demographic right now than MLS. You look at it, and it's a league that's barely 20 years old, built off the back of the '94 World Cup in the US, in the aftermath of a string of failed leagues and failed strategies to short-cut the development of the world's game. It got off to a slow start, but they had a plan, working with grassroots support as opposed to "Let's buy Pele and Beckenbauer, pack 'em into Giants Stadium, and they'll bring everyone else along." It took incredible patience and vision, but finally - despite the doubters and the naysayers - it's a legitimate 5th North American major league, and they got there because they worked hard, worked long, targeted to grassroots 20 years ago .... and now those kids are young adults, who identify with the sport, and are not only supporting a booming domestic league (MLS) but also have the various networks fighting with each other for rights to things like the Premier League, Bundesliga, etc. that no one a generation ago would have ever imagined possible. Eureka.
In the meantime, the UNH "marketing" department has squandered a waiting list that could choke a horse from the turn of the century, is leaking long-time supporters like the post-iceberg
Titanic (did that just for you, EJ

), and people like Greg and dozens of friends of mine who used to be season ticket holders don't even so much as get a call when they drop their tickets. And as I've said on here several times before ... I have been surrounded by young athletes living within a 10 mile radius of Durham for the last 15 or so years, and when I mention "UNH Hockey" to most of them, they seem surprised that this actually exists two towns over. To them, "hockey" means either the Bruins, or the so-called "Kings of NH (Goon League) Hockey" playing over in ManchVegas.
I'm not sure if I'm more P.O.'ed at the folks in charge of marketing UNH Hockey - starting with our very own BS35+5 - or with Joey Buttons at Hockey East HQ, who has been handed one of the greatest possible competitive league concepts ever invented - y'know, a league where you can pretty much drive to ALL of your school's games, home and away, where games are affordable, with storied programs with a ton of history everywhere, all these subtle little regional squabbles waiting to be exploited, in what is generally described as a hotbed area for the sport - and they STILL play second banana to irrelevant local hoops programs when it comes to press/overall exposure.
Did I mention how much it hurts to watch this great part of the season from the sidelines yet again?
:(