Your mistake is assuming the AD and her staff give a flying crap about publicizing the icky and unfashionable sport of college ice hockey.
Then again, across the street, Coach Davis & Company are something like 9-20 overall, finished 8th (last) in America East, and play against top-seeded UMBC in their own version of the MBPBEGAM playoffs. So another Winter sports season seems to be circling the drain in Titletown ...
... maybe we'll win a major compliance award to bust out the trophy case lol ... fingers crossed, potty keeps writing those 5 figure checks to keep things rolling ...