Yes. NIL money comes from outside of the athletic department. There has to be some sort of exchange, like "here's $50,000 and you need to post three instagram stories about our business" or whatever.
Alternatively, there is revenue sharing which is a direct payment from the athletic department to an athlete in exchange for that athlete playing their sport for the school.
Both have 3,000,000 loopholes.
I am not entirely sure that the concept of NIL is in line with the Alfond Foundation's philosophy- which is fine! And why the Alfond Foundation giving to facilities and operations is helpful, it frees up theoretical other donors to give to NIL or wherever. But again, just tell us! Or tell us it's handled! Or tell us that the University of Maine is putting its foot down and isn't going to participate in athlete payment so we can all adjust expectations!