Ticket Price Elasticity: How high would you go?

[Puck Swami]

Re: Ticket Price Elasticity: How high would you go?

You can get a ticket to see the Bruins in Boston for $25.

In the upper deck corner, halfway to Revere, right?

That same $25 at BU or BC gets you eye-to-eye with Jackie and Jerry....

 

[mookie1995]

Re: Ticket Price Elasticity: How high would you go?

In the upper deck corner, halfway to Revere, right?

That same $25 at BU or BC gets you eye-to-eye with Jackie and Jerry....

each of my season tickets at HAA cost me $471 this year... i hesitated for half a second... but the fact that we are all giving/award/loyalty based and i have a gazillion points threw it down in their favor.

i did however pass on sunday ticket this year...

 

[Kepler]

Re: Ticket Price Elasticity: How high would you go?

Those of us who travel long distances to games would probably blow the curve. When you're spending $300-400 for your hockey weekend after all expenses are accounted for, $100 per ticket would still work. Of course, that would price out all but about 100 fans, so it would hurt the game atmosphere.

At season ticket prices, with 16 or 17 games including the exhibitions that they make you eat, $60 per ticket is the highest I'd go.

 

[Greyeagle]

Re: Ticket Price Elasticity: How high would you go?

For me the breaking price point at MN isn't entirely dependent on recent wins and losses, I can live with a couple down years given the overall success of the program over the last 30+ years I've been a fan. What really bugs the snot out of me, and makes me pause at renewal time, is how the athletic department has succeeded in sucking the life out of the arena with ads & other crap that prevents the band from playing and doesn't allow the students any spontaneity in their cheers.

PS asked an interesting question about the value of Gopher tickets versus going to a Wild game. Right now for comparably priced tickets I think the Wild is a better value and for the past few seasons their games, IMHO, are a hell of a lot more fun to attend.

 

[ericredaxe]

Re: Ticket Price Elasticity: How high would you go?

each of my season tickets at HAA cost me $471 this year... i hesitated for half a second... but the fact that we are all giving/award/loyalty based and i have a gazillion points threw it down in their favor.

i did however pass on sunday ticket this year...

Actually I think they are $22 less now since we don't have to sit through the U-19 Switzerland team or whatever the canceled game was.

I think at BU, for now, they are approaching the breaking point for quite a few people I know.

 

[thebrain]

Re: Ticket Price Elasticity: How high would you go?

Probably $25. I went to the Twins game last Saturday, sat in the 6th row in left-center field right next to the bullpen, paid $25 a ticket for them. Great view of the field. They'd be great seats to catch a home run, if any were ever hit at Target Field....

 

[The Rube]

Re: Ticket Price Elasticity: How high would you go?

$25-30 for a regular season game, depending on what game it is and where I am at.

I wouldn't pay $25 for a MN-MSUM game at Mariucci, because it'd be on tv, and I'd rather watch it with friends somewhere and have a couple. It's more fun.

I paid $25 for a UND-MTU game in Grand Forks because that's about the cheapest I'll find those tickets for a WCHA game, and I had never been there.

For playoffs, I usually am satisfied with just getting in the building, as most arenas don't really have a bad sightline.

 

[nmu_27]

Re: Ticket Price Elasticity: How high would you go?

NMU will charge $15/game this upcoming year. Season tickets work out to $10/game.

If I was going to go to most games, $25 would be close to my limit.

If I'm only traveling in for a series or two, I'd pay $40.

 

[Ryecheers]

Re: Ticket Price Elasticity: How high would you go?

each of my season tickets at HAA cost me $471 this year... i hesitated for half a second... but the fact that we are all giving/award/loyalty based and i have a gazillion points threw it down in their favor.

i did however pass on sunday ticket this year...

I hope that $471 includeds playoff tickets, because for perhaps 17 home games, that about $28 per game. Such a deal!

At NU, those same seats would run around $195 for 18 home games. It is clear to me that we should raise the price we charge bu students when they come to Matthews. The tickets would be a bargain to your fans at twice the price we're charging you!

 

[JW Tigers]

Re: Ticket Price Elasticity: How high would you go?

In the upper deck corner, halfway to Revere, right?

That same $25 at BU or BC gets you eye-to-eye with Jackie and Jerry....

IIRC, $25 doesn't get you in the door at Agganis. And the seats are so ungodly cramped in there that I'd rather go to a B's game and sit in the nosebleeds.

 

[COHockey]

Re: Ticket Price Elasticity: How high would you go?

IIRC, $25 doesn't get you in the door at Agganis.

I hear that $25 gets you a whole season at CC!

All joking aside, I have four seats at DU at $625 each ($25 per seat per game) for the season and I desperately wish my ticket prices were closer to CC's prices.

The economy has created havoc to my finances. I live within my means. I am not in debt but I have always tried to stay above and pay cash for most of my purchases. Recently I have saved significantly less than I previously had to.

This year I almost halved my tickets, but I figure I can weather the economy for the next three years and I love my seats.

I will sell a few tickets here and there which will help in the short run. On the whole, I do not wish to pay much more for my tickets. $100 per game for four, plus parking (and no beer for me). I did put my tickets on the payment plan and it is on my credit card.

The first year of the Avs, lower bowl seats to the side of goal line were $50 per seat per game. Amazing how far 15 years have changed things for both DU and the Avs.

 

[JW Tigers]

Re: Ticket Price Elasticity: How high would you go?

I hear that $25 gets you a whole season at CC!

All joking aside, I have four seats at DU at $625 each ($25 per seat per game) for the season and I desperately wish my ticket prices were closer to CC's prices.

The economy has created havoc to my finances. I live within my means. I am not in debt but I have always tried to stay above and pay cash for most of my purchases. Recently I have saved significantly less than I previously had to.

This year I almost halved my tickets, but I figure I can weather the economy for the next three years and I love my seats.

I will sell a few tickets here and there which will help in the short run. On the whole, I do not wish to pay much more for my tickets. $100 per game for four, plus parking (and no beer for me). I did put my tickets on the payment plan and it is on my credit card.

The first year of the Avs, lower bowl seats to the side of goal line were $50 per seat per game. Amazing how far 15 years have changed things for both DU and the Avs.

I think my season tix at CC average out to somewhere between $15-18 per ticket, 13 rows up in the end CC attacks twice. I'm too lazy to look up what I paid this year, so that's a rough guess.

 

[FadeToBlack&Gold]

Re: Ticket Price Elasticity: How high would you go?

In the present day, I think regular season NCAA hockey is a pretty good value at up to $20 a ticket. For a highly anticipated game between two elite teams, I'd be willing to pay up to $30 or perhaps $35. Any more than that, it either has to be a conference championship tourney like the Final Five, or the NCAAs.

Obviously though, we're the alums and the diehards. The casual fan's opinion going to vary depending on location and income. I guarantee you (even if Tech is having a rare competitive season ) that Bob Smith from Houghton who scrapes together $40,000/year as a hardware store clerk and part-time handyman, is going to have a lower price ceiling than J.P. Preston IV, the well-heeled Boston corpie type looking for some father-son time with his kid.

 

[J.D.]

Re: Ticket Price Elasticity: How high would you go?

Hard to say really, but I'd be up in arms if the average ticket ever surpassed $30.

 

[slurpees]

Re: Ticket Price Elasticity: How high would you go?

I hope that $471 includeds playoff tickets, because for perhaps 17 home games, that about $28 per game. Such a deal!

At NU, those same seats would run around $195 for 18 home games. It is clear to me that we should raise the price we charge bu students when they come to Matthews. The tickets would be a bargain to your fans at twice the price we're charging you!

$471 is not the student price, in fact, those are free unless you want the guaranteed ticket, in which case the cost comes out to something like $8 a game and the package includes beanpot tickets in the cost.

$471 includes the price of the 3 HE QF games, refunded if they're not played at home. And there aren't 17 home games, there are usually around 18, plus exhibition. Some games cost more, BC, UNH, Maine, big-time OOC game. 471/22 games = ~$21.50. A whopping $5.50 more than the $16 NU charges us.

I won't defend the ticket prices at Agganis, they're very high for the average fan, and they still haven't figured out that selling tickets for $24 + $2 "building charge" + ticketraper fees for a Merrimack or Holy Cross game won't equal good attendance numbers. The real cost to get in comes out to around $30, $32 for the big games. It's a bit much for the single game ticket buyers who aren't diehards.

 

[mookie1995]

Re: Ticket Price Elasticity: How high would you go?

I hope that $471 includeds playoff tickets, because for perhaps 17 home games, that about $28 per game. Such a deal!

At NU, those same seats would run around $195 for 18 home games. It is clear to me that we should raise the price we charge bu students when they come to Matthews. The tickets would be a bargain to your fans at twice the price we're charging you!

as slurpees said, it includes the home HEA quarters (which we have to pay for every year). 18g + 3 playoff.

 

[Sean Pickett]

Re: Ticket Price Elasticity: How high would you go?

BU has multi-tiered ticket pricing as already mentioned. Season tickets for the upcoming season are $449 (the exhibition game vs the Swedish U-20 team has been canceled) for 20 games – 1 exh, 16 RS and 3 HE QF. The prices for these games vary:
11 games @ $22 each = $242
6 games @ $24 each = $144 (2 vs BC, 2 vs UVM, 1 vs UNH, 1 vs Maine)
3 games @ $21 each = $63 (HE quarterfinals)
These prices reflect an increase of $1 per game over last season.

Student tickets are free with Sports Pass and they can also have student season tickets as already mentioned.

I believe that ticket prices for individual exh. and RS games are either $24 or $26 plus the $2 facility charge. If you purchase the tickets at the box office there is no “convenience charge” to my knowledge, otherwise you get hit.

Group tickets start at $15

BU charges $10 a game to park in any of the university’s garages/lots.

BU also has suites, premium seats and last season sold Scarlet Seat packages for individual games.

Sean

 

[BoukenGreen]

Re: Ticket Price Elasticity: How high would you go?

at UAH I pay 8 dollars a ticket to sit in my seat i would porbly be will to go up about 50 percent because that is what i used to pay for the pro team that shares the arena with UAH

 

[Glenn]

Re: Ticket Price Elasticity: How high would you go?

OK, this is a gross over-generalization, but if a third think the price is too high, a third would pay more, and the final third thinks prices are just right, doesn't that mean the price point has been pretty much hit upon?

Not necessarily. If you follow a business model whose goal is to maximize profit (an assumption that probably isn't 100% true for most programs - other goals include access to the games for students, etc.), it says that:

(a) 1/3 of the seats are priced correctly

(b) 1/3 of the seats are underpriced and they should raise the price since they can extract more dollars from those people without worrying about losing them as a customer

(c) 1/3 of the seats are trickier. If they're occupied, then the assumption that they're overpriced is invalid - otherwise those people would choose not to buy the seats. If they're unoccupied, then they truly are overpriced and the price should be lower to get people into the seats who want to buy the "product" but are willing to pay a lower amount.

The tactics of how one would accomplish this are practiced every day by pricing professionals at almost every major company you can think of that sells two similar products at different price points. Premium seating at entertainment events, basic and premium versions of that plasma TV you've had your eye on, etc.

Interesting conversation...

 

[jjmc85]

Re: Ticket Price Elasticity: How high would you go?

$30 at BU is the most I'll pay, and I only justify that because it's only two times a season. If UMass charged that (or if more conference opponents started charging that much) I'd go to fewer games. I think $20 is the most I'd pay per game without going to significantly less games each year. Really I think the tickets should cost between $10 and $15.