Kepler
Si certus es dubita
Re: The Stock Market thread: BUY! BUY! BUY! Sell, sell, sell...
I think what this ignores is the R&D benefits of developing the Volt will pay off for them in all the other cars they produce down the line. Any time you go away from just re-styling an existing design year after year (the way car companies have been working more or less for 80 years) you get enormous start-up costs. They don't seem to "pay off" if you assume you would hold the same market share by just doing the same old thing forever. But the whole reason they started to innovate is that they could not just extrapolate into the future. Auto companies would have clung on to the same old design if they possibly could have. They've done it before.
To recoup their initial $1.2B investment, therefore, they'd have to sell 80,000 cars. They've sold 13,000 so far this year, which would scale to 17,000 for the year. So their break even point would be 5 years out - assuming that they aren't paying interest on their initial investment (which of course they are) and assuming that they don't spend another dime on R&D or marketing in the next 5 years (which of course they will) and assuming that sales don't fall off due to better competitors on the market (which there already are and definitely will be). Also, their sales are only what they are because of the sweetheart lease deals they've been giving, so there's no way that their margin is $15k on the ones they're producing now, pushing their break-even that much farther down the road. The farther out that gets, the more they're going to have to spend on tech refresh and re-design, so they're going to be chasing their tail on this for years and years to come - I would be shocked (no pun intended) if the Volt ever breaks even, much less gets anywhere near a respectable profit margin.
I think what this ignores is the R&D benefits of developing the Volt will pay off for them in all the other cars they produce down the line. Any time you go away from just re-styling an existing design year after year (the way car companies have been working more or less for 80 years) you get enormous start-up costs. They don't seem to "pay off" if you assume you would hold the same market share by just doing the same old thing forever. But the whole reason they started to innovate is that they could not just extrapolate into the future. Auto companies would have clung on to the same old design if they possibly could have. They've done it before.