Barry Melrose is a brand. Taking a page from the Don Cherry school of 'unique screen presence', Melrose has extended his mediocre coaching career into a well-paying ESPN analyst gig by carving out his differentitiation from the standard bland sycophant types of TV people.
The look of the brand is fronted by his distinctive mullet, paired with a loud suit and supported by blustery blowhard comments that nobody else would say. Don Cherry called Melrose "Billy Ray Cypress" (sic) on CBC TV for years, in homage to the early 90s mullet of Miley Cyrus' one-hit, Achy-breaky father, Billy Ray Cyrus. The difference between Cherry and Melrose is that Cherry does more homework, and is a more of Canadian nationalist/traditionalist. Cherry's blowhard comments are almost always traceable to that bedrock.
Melrose's bombast is more all over the board, and his condescension to college hockey is reflected in his lack of preparation and his lack of care. ESPN doesn't really care about college hockey either, and that's why they don't care about his lack of preparation or his bombast. They think Melrose will add some hockey cred that might not otherwise be there for the casual audience, and to an extent, they are right about that. Melrose is at home in the NHL world, and for Joe six-pack who channelsurfs into the NCAA hockey broadcast on ESPN, seeing the Mullet does gives the NCAA brand of hockey some level of credibility...
ESPN's late Tom Mees, who loved college hockey and cared deepy about broadcasting the NCAA Frozen Four with respect and serious effort, would be flabbergasted to see Melrose's lack of preparation and the insulting condescension that comes out of Melrose's mouth. I miss Mees and so does our game.
But this is our reality. ESPN broadcasts college hockey because it must as part of a larger NCAA deal for other sports. I wish we could get someone with more love of the college game, but we are stuck with Mullet. It's a curse for the serious college hockey fan. And while Bob Norton makes some ears bleed with his regionalism, his accent and his constant references to player origins, at least he's genuine, prepared and cares about our game.