With Commish Nigel formerly being the assistant UNH AD, I'm not thinking it's very "secret" anymore.
Pretty much every program in HEA has now had their "up" times and their "down" times over almost 40 years of league history now, and the data couldn't be any clearer, based on attendance figures, HEA fares best financially when UMaine and UNH pair up with at least one (preferably two) of the Boston schools in the Hockey East tourney.
It looked like UNH made a conscientious effort to bust out attendance this weekend, and hopefully someone noticed that when you act like you've got a quality product to sell, there are people out there who will show up.