Two things:
1) The CCHA needs to get MORE ON TV. Especially around Detroit. Cover ALL TEAMS CONSISTENTLY, and you may find fans that live in the Metro Detroit area. You all may find is shocking, but there are a lot of alumn from other schools than UM and MSU that live here..... So that may raise the local fan to want to attend. This also is a good time to advertise the CCHA playoffs, like they already do.
2) The CCHA needs to work with the Detroit Visitors Bureau to make this event an event. I've been pestering the CCHA at every chance they are around to change the advertising so that people from outside of SE MI will want to come- show the museums, restaurants, etc- and find a good deal with the hotels (which they do). That fan fest is barely mentioned- you have to really search for it. For a two night stay- arrive Friday early enough to see the game, visit stuff until the consolation game, and leave Sunday morning- there's more than enough to do and see- enough to even prompt people to leave in the afternoon. The CCHA does nothing to promote Detroit, and they do NOT treat the tournament sponsors very well- nobody knows who or what sponsors the tournamnet (we went to Vicente's the year they were a sponsor, and the CCHA didn't give them a sign, or barely a mention at the games, just a handful of tickets- basically forcing the SPONSOR to advetise the events!).
It seems as if there's no real incentive for the CCHA to get more fans, or they would do these rather obvious things. Sad, but true.
I tried to do some promotion here, and a handful of fans did take the time to check things out- any feedback?
Anyway, it's one of my issues with the CCHA. they could easily do better.