A false story is much more likely to go viral than a real story, the authors find. A false story reaches 1,500 people six times quicker, on average, than a true story does. And while false stories outperform the truth on every subject—including business, terrorism and war, science and technology, and entertainment—fake news about politics regularly does best.
Twitter users seem almost to prefer sharing falsehoods. Even when the researchers controlled for every difference between the accounts originating rumors—like whether that person had more followers or was verified—falsehoods were still 70 percent more likely to get retweeted than accurate news.
And blame for this problem cannot be laid with our robotic brethren. From 2006 to 2016, Twitter bots amplified true stories as much as they amplified false ones, the study found. Fake news prospers, the authors write, “because humans, not robots, are more likely to spread it.”
