What's new
By:
USCHO Fan Forum

This is a sample guest message. Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

  • The USCHO Fan Forum has migrated to a new plaform, xenForo. Most of the function of the forum should work in familiar ways. Please note that you can switch between light and dark modes by clicking on the gear icon in the upper right of the main menu bar. We are hoping that this new platform will prove to be faster and more reliable. Please feel free to explore its features.

Open Wheel Racing 2021, anyone there to watch?

Money talks, indeed. They bought Jaguar when it was for sale, and Minardi when they were up for sale. Thats something that can’t happen anymore.
 
And why on earth did Jaguar sell? Even if they hemorrhaged money I would think having an F1 team would be an ideal loss leader. Isn't that the Ferrari and Aston Martin model: differentiate yourself in the public mind as the luxury brand because you are associated with F1 racing?
 
Kepler said:
And why on earth did Jaguar sell? Even if they hemorrhaged money I would think having an F1 team would be an ideal loss leader. Isn't that the Ferrari and Aston Martin model: differentiate yourself in the public mind as the luxury brand because you are associated with F1 racing?
Click to expand...
Ford lost a shit ton of money and gained nothing other than making it clear that we had no idea how to run an f1 team. Ford was always better off giving money to cosworth to put the name on their engine.

And really, Aston Martin the brand gains little via F1 since they have so little history in the sport. Ferrari is F1 and F1 is Ferrari. Enzo Ferrari was a dominant player in Grand Prix racing before the company Ferrari existed. Before it was even F1.

While Mercedes and Audi can trace their names farther back- their gap is massive, where Ferraris’ links directly got back to Alfa Romeo before wwii.
 
Russell Jaslow said:
Marko did criticize Hadjar's reaction to crashing out on the formation lap in Australia. Is that what you are referring to? (To be fair, later on in the season, Marko did praise the job Hadjar is doing.) Or, is there another incident where Marko pounced on Hadjar?
Click to expand...
That’s probably it. I can’t find anything else.
 
Kepler said:
And why on earth did Jaguar sell? Even if they hemorrhaged money I would think having an F1 team would be an ideal loss leader. Isn't that the Ferrari and Aston Martin model: differentiate yourself in the public mind as the luxury brand because you are associated with F1 racing?
Click to expand...
Aston Martin, the car manufacturer, does not own Aston Martin, the F1 team.

Though they are both owned by Lawrence Stroll, they are separate entities with separate boards. There is a longterm sponsorship agreement in which Aston Martin, the car manufacturer, pays Aston Martin, the F1 team, to put their name on the race cars.

As for Jaguar, to add to Mich's response, that was before the cost cap when teams were anything but an investment. So, there was a lot more endless money to lose, which corporate Ford had no desire to do, with no upside in the future.
 
To update on a much earlier conversation. American Jak Crawford by finishing second in F2, now has his super license. So he can now take his role as the Aston Martin reserve driver, replacing Felipe Drugovich, who is going to Formula E full time.
 
You must log in or register to reply here.
Back
Top