[O]ne of the major parties to the Twinkie bankruptcy, the bakery union, has been unstinting in explaining the company’s trouble in written and spoken word to anyone who wants to listen. The Hostess brands are valuable. The Hostess bakery and packaging operations are reasonably competitive and efficient, and while some reorganization and downsizing are inevitable, these properties are still worth owning.
Hostess’s problem, as the bakers point out in bankruptcy filings printed in legible English, and as Hostess management has pointed out in its own equally readable filings, is that Hostess’s valuable parts are held back by Hostess’s high-cost, Teamster-staffed system for moving Twinkies and other delights from production facility to store shelf. [emphasis added]
This high-cost distribution system means the company doesn’t make money on many of its existing sales. It means it can’t profitably extend sales to new customers and new geographical markets that might keep Hostess factories busier than ever.
Now, as we said, a good bet is that people act rationally where their material interests are concerned. The bakers make a perfectly rational judgment, in rejecting further concessions and triggering the liquidation of Hostess, that their members would be better off if no longer wedded to Hostess’s Teamster-dominated delivery network.
The Teamsters, who swallowed hard and agreed to concessions in hopes of avoiding liquidation, are telling you something too. The Teamsters are telling you, quite rationally, that nothing of value would likely remain in the Hostess distribution system in a liquidation. Look at the buyers lining up for the Hostess brands, such as Tastykake owner Flower Foods and the investment fund that owns Pabst Blue Ribbon, who slaver after an opportunity to roll Twinkies and related indulgences into their own existing delivery networks. They slaver after Hostess’s distribution operations not at all.