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Nice Planet XI: Stop the World, I Want to Get Off!

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Re: Nice Planet XI: Stop the World, I Want to Get Off!

FlagDUDE08 said:
Regardless of what their intentions are, it's putting less focus on what they're selling. I'll give you that getting a company's name out there in a not-so-good light is better than not getting it out there at all because people (at least we would hope) have the ability to formulate their own opinions, but I'd rather know about what that company wants to sell me. Given it's Old Navy, talk to me about the clothes you're offering.
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Marketing has nothing to do with a product and everything to do with creating an image. In an advanced consumer society all products are essentially the same: it's a pair of jeans, it's a razor, it's a burger, it's a pill, it's a car. It's all the same crap. So how do you "cut through the cutter" and get attention and get people to buy your garbage rather than the other guy's garbage? By promising "use our product and you'll get laid" (to men) or "use our product and you'll be desired" (to women). C'est tout, à bientôt, Fin.

To most people that family portrayal says "come as you are." A billion dollar company in a hundred billion dollar industry is faking being welcoming, and it works. And if you also create controversy and get people talking, so much the better. The few people who get directly offended or, like you, concern offended about it just spread the message. Congratulations, you just did unpaid labor for their ad campaign.

Edit: LOL, it appears I practically repeated LynahFan's post.
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

LynahFan said:
You have clearly never taken a marketing class. What, pray tell, did he "1984" commercial have to do with personal computers?

Come to think of it, maybe it's even better...what if they counted on 10,000 bigots losing their shibby, and if each of them yells about Gap to 10 of their friends, and 3 of those rant to 10 more each, and 3 of those potificate to 10 more... Pretty soon the whole country, including the 7 of 10 who don't care either way, have heard about Gap. Congrats on being a pawn in their scheme - first time I have thought about Gap in months, thanks to you. Going to go buy me some cargo shorts now....
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Obviously I have a different standard of morals than marketers, who obviously have none. ;):p
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

FlagDUDE08 said:
Obviously I have a different standard of morals than marketers, who obviously have none. ;):p
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Yes, and... :)

Advertising and marketing are just lying and brain-washing turned to lucrative ends. The only "morality" there is in consumerism is when you can fake a moral trope to increase sales.

Shareholder value is inherently sociopathic. If you can move the share price $1 by wiping out the entire population of Malaysia without sustaining any negative consequences, you do it.
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

LynahFan said:
Interracial families are immoral? Wow...
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Everything old is new again.

Bilbo wrote that “[p]urity of race is a gift of God . . . . And God, in his infinite wisdom, has so ordained it that when man destroys his racial purity, it can never be redeemed.” Allowing “the blood of the races [to] mix,” according to Bilbo, was a direct attack on the “Divine plan of God.” There “is every reason to believe that miscengenation and amalgamation are sins of man in direct defiance to the will of God.”
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Just some good ol' "religious liberty."
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

FlagDUDE08 said:
Regardless of what their intentions are, it's putting less focus on what they're selling. I'll give you that getting a company's name out there in a not-so-good light is better than not getting it out there at all because people (at least we would hope) have the ability to formulate their own opinions, but I'd rather know about what that company wants to sell me. Given it's Old Navy, talk to me about the clothes you're offering.
Click to expand...

And right there you did exactly what the advertisers wanted of you, you remembered the company's name.
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

Kepler said:
The only "morality" there is in consumerism is when you can fake a moral trope to increase sales.
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So is that why there are so many "rainbows" and "green" claims on all the crap I buy lately?

Dear Corporate America: I don't care about your views. Follow the law and get me the best price. That's all I need to know.
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

The Sicatoka said:
So is that why there are so many "rainbows" and "green" claims on all the crap I buy lately?
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And why there are flags and "we support our troops" for the other set. It's all the same crap.
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

FlagDUDE08 said:
Uhhh... it was in the article that was posted.
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I never read the article, but it doesn't take anything away from the point. The company's name is still being discussed and put out there to give them more exposure.
 
The Sicatoka said:
So is that why there are so many "rainbows" and "green" claims on all the crap I buy lately?

Dear Corporate America: I don't care about your views. Follow the law and get me the best price. That's all I need to know.
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Horse hockey.

Every single one of us has a sweet spot beyond pricing and the last hundred years of the industry proves it. Marketing Psychology 101 provides a host of gimmicks including, "Made in America" the most obvious one of all. Look up Baader-Meinhof, Loss Aversion and The Endowment Effect, emotion sells (campaign ceffectiveness relative to an emotional strategy vs. Rational or Combined is very telling) , Conformity and Social Influence, etc., etc., etc. That you don't like a company touting they're green says far more about your inability to climb into this century than it does about the company using the strategy.
 
Re: Nice Planet XI: Stop the World, I Want to Get Off!

Slap Shot said:
Horse hockey.

Every single one of us has a sweet spot beyond pricing and the last hundred years of the industry proves it. Marketing Psychology 101 provides a host of gimmicks including, "Made in America" the most obvious one of all. Look up Baader-Meinhof, Loss Aversion and The Endowment Effect, emotion sells (campaign ceffectiveness relative to an emotional strategy vs. Rational or Combined is very telling) , Conformity and Social Influence, etc., etc., etc. That you don't like a company touting they're green says far more about your inability to climb into this century than it does about the company using the strategy.
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My sweet spot is buying true local. It's very difficult, and I admit, I don't always go out of my way, but I do try.

As for the discussion at hand, I hate Old Navy because of their annoying commercials. Simple as that. I will never shop there.
 
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