The Darkness
Does not work well for others
Re: Michigan Tech Offseason Thread
Whoever they have doing the branding for the athletic department as well as the University in general is incompetent.
I can understand the desire to always have your university name present when you're a smaller not very well known school. But adding it to the script logo they way they makes no sense.
On the Hockey jerseys where they have that already say Michigan Tech centered at the top it honestly reads Michigan Tech Huskies Michigan Tech.
It's okay to have a logo that doesn't have you name on it. In fact it's probably better, especially in an athletic capacity, to have an alternate logo or two that can be shrunked down and easily recognizable without losing text.
I suspect university branding insisted on adding it, so good luck fighting that battle.
Whoever they have doing the branding for the athletic department as well as the University in general is incompetent.
I can understand the desire to always have your university name present when you're a smaller not very well known school. But adding it to the script logo they way they makes no sense.
On the Hockey jerseys where they have that already say Michigan Tech centered at the top it honestly reads Michigan Tech Huskies Michigan Tech.
It's okay to have a logo that doesn't have you name on it. In fact it's probably better, especially in an athletic capacity, to have an alternate logo or two that can be shrunked down and easily recognizable without losing text.