Handyman
Hug someone you care about...
Threads daily users down 20% this week. User time spent on site is down 50%.
That is not surprising. The problem with a place people enjoy because of lack of conflict is that, there is no real need to be on it all the time. The one thing Elmo got right was that engagement will always be higher when people are angry.
What Meta needs to do now is start slow rolling out improvements. Easiest way to goose engagement for a bit. They have people signing up but they need to give people reasons to keep going.
Funny thing is Twitter engagement is still way down too. So Meta did the one thing no one else could seem to do...get people to use SM as a whole less. I know I am and most people I know are too. Interesting phenomenon to watch.