Re: Beanpot LXVI: The Tong Wars Resume
I think marketing plays a big role. There is none.
Not only should each individual school be badgering students to buy tickets (which NEED to be cheaper, btw) from the second they set foot on campus in September; whichever organization runs the Beanpot needs to do more than throw a few recycled TV ads on NESN every year in January. Do outreach with youth leagues; run a social/digital campaign to attract young alumni; and for the love of God, start promoting it earlier! I remember a few years back they didn’t even have the ticket landing page on their archaic website ready for use until December. Pathetic.
I think marketing plays a big role. There is none.
Not only should each individual school be badgering students to buy tickets (which NEED to be cheaper, btw) from the second they set foot on campus in September; whichever organization runs the Beanpot needs to do more than throw a few recycled TV ads on NESN every year in January. Do outreach with youth leagues; run a social/digital campaign to attract young alumni; and for the love of God, start promoting it earlier! I remember a few years back they didn’t even have the ticket landing page on their archaic website ready for use until December. Pathetic.