October 11, 2010
Dear Brewers Fans,
Your unwavering support over the past four decades was especially appreciated during a disappointing 2010 season. Despite investing approximately $50 million in free-agent pitchers and assembling a team with the highest payroll during my six-year tenure as Principal Owner, we only marginally improved our pitching, and our offense, while potent, was inconsistent. In the end, we won three fewer games this year than we did in 2009. Notwithstanding this result, more than 2.77 million fans came through the turnstiles at Miller Park to help celebrate the team's 40th anniversary year in Milwaukee, resulting in the 11th best attendance record in Major League Baseball. Furthermore, our strong network of sponsors and partners continued to recognize the pivotal role the team plays in our community. The steadfast loyalty of our fans, sponsors, and partners provides us with the resources to enhance our strengths and, more importantly, to address our weaknesses going forward.
Although we were not in the race for a playoff berth, our season had some exciting moments, capped by the milestone 600th career save by all-time MLB saves leader Trevor Hoffman at Miller Park last month. We also posted a slew of team batting and pitching records: three batters who drove in 100 or more runs – Casey McGehee (104), Ryan Braun (103), and Corey Hart (102); the eighth team in MLB history to have five players age 28 or younger hit 20 home runs in a season – Prince Fielder (32), Corey Hart (31), Rickie Weeks (29), Ryan Braun (25), and Casey McGehee (23); a franchise record for most RBIs by a Brewers third baseman – Casey McGehee; and the most home runs and RBIs by a Brewers second baseman – Rickie Weeks. Our pitching highlights included Yovani Gallardo setting a Brewers record for a right-handed pitcher by reaching the 200-strikeout level for the second consecutive season and John Axford setting a club rookie record with 24 saves.
During the 2010 season, we also were able to sign multiyear contracts that will ensure the continued presence of homegrown All Stars Yovani Gallardo and Corey Hart, who joined Ryan Braun as Brewers for the long term. Again, your strong support made these signings possible.
Though we may have fallen short of our goals on the field, we were able to meet them off the field. As part of our efforts to be a leader in the community, this year we rebranded the charitable arm of our organization as Brewers Community Foundation (BCF). To kick off this effort, my wife Debbie and I pledged $1 million to BCF, and you – the fans and the community – have more than doubled our contribution through personal and corporate donations, as well as through your involvement with the 50/50 Raffle, Change for Children canisters, Brewers Auctions, the Klement's Famous Racing Sausages 5K Run/Walk, and a series of other fundraising events hosted by players, their wives, and team personnel. Cumulatively, we raised more than $3 million in 2010, which is being allocated towards programs that address BCF’s four areas of focus: health, education, recreation, and basic needs.
As we do each off-season, we will continue to improve Miller Park. Most noteworthy will be the installation of a new state-of-the-art, high-definition scoreboard, one of the largest in MLB. It is just one of many improvements we will undertake to continue to provide you with the best fan experience possible. In addition, to make certain that this experience remains affordable, we are announcing today that we are keeping our ticket prices unchanged, at 2010 levels, for all seats and packages.
As we look forward to next season, I am encouraged by our core of talented young players, many of whom have come up through our farm system. I am also inspired by and immensely grateful for the passion and enthusiasm you continue to demonstrate for the team. With that same commitment, I assure you that between now and Opening Day on March 31, 2011 in Cincinnati, I am going to focus on bringing the team back to where we all believe it should be. In the meantime, please accept my heartfelt thanks and appreciation for your staunch dedication to Brewers baseball.
Go Brewers!
Attanasio Signature
Mark Attanasio
Chairman and Principal Owner