I'm applying the following hypothetical situation to my years of sales & marketing. (Names are not used to protect my ***.)
Let's say the economy has been sucking and many, many people don't have the disposable income they've had in the past. A popular activity that has been very entertaining in the past just isn't anymore. The product isn't as good and people aren't willing to pay for an inferior product. <-(Not a rip on the team).
SOLUTION: You promote that product to the best of your ability. You discount the product and get more people to PURCHASE the product (and hopefully like what they see/get). Let's say you discount a $25 product $10. That $15 product will almost double purchases. In KC terms I would rather have 15,000 people at $15.00 ($225,000), than 8,000 at $25.00 ($200,000). Yes, the difference is "only" about 25,000 people, but remember to include pop, snacks, ice cream, programs, Bucky's Locker Room, etc, etc.
Seriously, I talk to people every day who don't know the hockey team has improved. They are the bandwaggoners who show up win they're only winning. I've heard some radio promos on AM radio, but what about FM, TV, e-billboards, or even a ****ing Cesna pulling a banner?
It's really sad seeing the situation at the KC. And then you have the usher dorks that make the experience SO much more fun.
Now I'm done. Gotta shower & go to hockey game with MCR Jr.who is visiting his Pop.