Re: Wisconsin Hockey: Vol. XX - Growth Through Experience
I took a deeper look at attendence and I think there is a troubling trend.
2011 2010 2009
NM 9444 AL H 10769 CC 11751
NM 11158 AL H 11734 CC 13126
Sue 10594 MT 11295 NH 11490
Sue 12077 MT 12690 NH 12351
UNO 9713 Sue 13601 Rats 12508
UNO11207 Sue 15325 Rats 14063
64193 75414 75289
A loss of over 11,000 over the first 3 weeks is a bad trend. All 3 yrs include halloween, 1 marque matchup and 1 n/c series, so I think the 3 weeks are very comparable. 2010 Alabama Huntsville outdrew NM in 2011, when the NM is on paper a better draw. 2010 MT outdrew the Sue in 2011 (holy crap) and attendance for the sue in 2011 was 3,000 less than in 2010 (double holy crap). Something is amiss with the attending fanbase.
Some thoughts and things I've observed...
- I've seen a random late season series against Mankato or UAA nearly sell out and then the first round of the playoffs struggle to get 12k. Makes no sense...
- Along the same lines, I've seen pre Xmas games against good opponents undersell and the aforementioned late season series against inferior opponents sell out. Makes no sense...
- I believe that people are more and more unwilling to sit in the 300s due to the poor sight lines. Makes a LOT of sense...
- This is an area that is home to a LOT of public employees and the pay cut that they all got hit in September. I know how this has affected my own household and we are having to adjust where and on what we spend the disposable income that we still have. Not making a political statement, just stating a fact and I know that many around here are in the same boat.
To me, it's ridiculous that the UW charges full price for seats in the 300s, which are obstructed view seats for hockey. I've long believed that there are around 10k true blue UW hockey fans in this area. The rest are casual fans or bandwagoneers. This was great at the Coliseum as it guaranteed a full building and created a real demand for seats. I remember searching outside (before I had season tix) and paying double face for tix at the coliseum for games against even the weak sisters of the WCHA.
Back to the 300s. You cannot see the full ice surface from those seats unless you are in the first row. There is NO WAY IN THE WORLD I would ever go to ANY game and sit up there. It's just not worth the frustration of not being able to see.
Not everyone is like me in this regard, but I believe that the UW should sell those seats for $10 each, just to get butts in the seats. There must be a point of diminishing returns that one of UW's economists could figure out and say, this is the ticket price that would not only get people to buy and sit up there but where concession and Bucky's Locker Room sales would make up for, or even exceed the difference in ticket price.
I just don't think that there are enough rabid fans in this area to overcome the poor sight lines at the current price point. You gotta bring in the bandwagon and casual fans if you want to have a better chance at a sellout.
I cannot explain all of the empty seats in the 100s & 200s.
Make the rink NHL sized, and you could at least fix the sight line issue. Not sure that it would fix the problem of having a finite number of fans though.
One final thought. Just heard a commercial where there are hoops ticket packages that include the Marquette game available. This was unheard of just a few years ago and the hoops team is picked to finish 2nd in the B1G.