Warning: elaborate metaphor incoming...
This program doesn't need to get rolling. It barely has the raw natural resources. Those need to be refined into usable materials. Those materials need to be used to manufacture parts. Then they need to use those parts to rebuild the program. Then they need to get the thing going.
It wasn't like when the Leafs were bad in Toronto. That was painful, and the demand for tickets went down, but it was still a half-sleeping giant at worst. In the Badgers' case, the entire meaning of "college hockey" changed in just a few years on the UW campus. (...and from what I've been able to tell, off campus too.)
When most hockey fans on campus don't really care about UW hockey (there's no way for me to measure that, but even based on unscientific observations, I say that with confidence), the fact that the current head coach was chosen to coach Team USA, even in this non-NHL situation, does way more to elevate the program in the eyes of the public (not to mention future players).
Edit:
First, the NBC guys will definitely mention UW a couple times per broadcast based on past experience. They shoehorn in college hockey references to help give USA Hockey a positive nudge in the consciousnesses of fans who follow the NHL, but see anything beyond that as exotic mysteryland (most of the US). Second, if you narrow down those casual fans to UW fans, they'll also be seeing UW sports things that they subscribe to, and they'll know that, "hey, the Badgers' head coach is coaching the olympic team." Third, to get UW's program to where it could/should be (and where it was, even in the 2000s), they need to get the hardcore hockey fans (who never got introduced to college hockey) and the casual-hockey-but-hardcore-Badgers fans on board. In both cases, it definitely helps to know that yes, UW hockey is very relevant in its sport, and is a big deal.
I don't know. I just don't think mentioning the fact that Granato is UW's hockey coach during a pool play game vs Germany or Switzerland on MSNBC at 4:30 a.m. will turn into a major theme for NBC during the winter games.
I do think it is a cool thing for UW and it's fans however.
I believe UW is in the right track and will return to national prominence very soon. I don't think that Tony Granato coaching the Olympic team this year will have a whole lot to do with that.
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