Re: Wisconsin Hockey 2018-2019: We can have a witty thread title when we start winnin
I dont think bringing Badger fans back will be as complicated as most people think. The Badgers have sucked for years. And I dont blame people for not paying money to watch what's been on the ice. Do you expect people to pay money to park and walk 5 blocks in cold, dark weather and watch bad hockey?
I went to one game 3 years ago and it was horrendous. My parents had season tickets for 30 years so it wasn't my first game. I've seen amazing Badger games over the years. This crappy and inconsistent product that's been on the ice in recent times is not fun to watch. It just isn't, and I won't pay to go down to the Kohl until they are good again. And when they are good I will probably buy season tickets. Because Badger hockey is fun as hell when the team is good.
I think all they gotta do is get some good forward talent, get better, and the attendance will go up. It may take a few years for fans to trust the team enough to buy season tickets in droves. I understand that a whole generation of fans (my parents included) have left and won't come back...
but I think itll be fine if they get better.
Plus whoever controls the music should turn the godforsaken crap off that they play in between whistles.
Remember, it's not just about getting fans "back." Most of them
are back. I'm sure there are still some out there in that category, especially if we take into consideration those who watch games here and there but might pay attention and go to games more frequently with an improved team, but the bigger category is those who aren't UW hockey fans (yet). Look at Ohio State - they've had a good and exciting team more often than not in recent years, but people have to be emotionally invested in the team before they care about how good it is.
Consistent success can slowly build a program and a fan base, but I'm not sure there are enough people sitting around town that will respond to on-ice results alone - and I
know there aren't enough students sitting around campus that will respond to results - as they were never fans in the first place. (
Edit: I should say "immediately respond" - there will be some short-term gains in the fan base and a few more long-term gains as on-ice success is achieved. I'm a Washington Capitals fan who experienced the incredible 2008 shift, so I should be saying it will only take one good season and an NCAA berth, but I've seen a dominant Badgers team get ignored by most, because there was ~zero exposure.) As far as the fan base goes, it's like a new/building program with a disproportionately large base of passionate fans, compared to the overall level of prominence/buzz, as they see it as the major D-I hockey program we know it to be, while everyone else sees it as a semi-notable small sport (even if they like hockey).
Student season tickets used to sell way more at a much higher price (almost double) for a team with low expectations. (When I say "used to" I mean about seven years ago; I'm not talking about the '90s.) After historically bad on-ice performance coincided with a slide in attendance and interest in the program that was
beyond the result of on-ice expectations/performance (reverse correlation, in fact), it became obvious to me that if UW wanted the standing of their hockey program to be where they wanted it to be, they had to treat it like they would a new program. I've been beating that drum for years now.
The men's basketball student fan base has always been pretty fickle, but if that team gets good, there's a guaranteed big wave of hype. If men's hockey gets good, well...college hockey doesn't guarantee a wave of hype (of any size) without a local push. Everyone needs to channel their inner Badger Bob if we want the potential casual fans to give it a shot. (Also, give Todd Milewski free reign over UWBadgers.com, their videos, their social media feeds, and their email lists.)
Edit: There were some pretty unremarkable Badgers teams in the previous decade that would've been downright horrified by the crowds that are the new normal (which, by the way, would be record-setting lows at that time). These aren't ebbs and flows of sports fandom that change with a team's performance; these are shifts in how a sport/league/team stands in the overall consciousness (I believe "zeitgeist" is the word) of the local sports landscape. That's why they need a Frozen Four run. Or my Milewski Plan. Maybe I just need more patience (there will be some improvement down the stretch, especially with football over).