Most university presidents get a rare opportunity to "leave their mark" so to speak with respect to their tenure at a school. Sometimes its a big fundraising campaign. Or maybe its a move from Division II to Division I in sports.
Kelley has done an extremely poor job on this process, and that's going to be his mark. To those that criticize the choices of names, I say "meh". No name was going to sound great after using Fighting Sioux all these years. They will all sound awkward and strange, and won't flow off the tongue. But that just comes with the territory, and to be candid I've yet to hear someone come forward with a suggestion where most people would just go, "yeah, that's what it should be."
But the names aren't where Kelley has gone wrong. It's the process. The process shouldn't be that hard. Pick some stakeholders to select a couple of options, then put them up for a vote. What he has done now is virtually assured the selection of a name that will be picked only by a plurality of the voters. At least if you get down to two selections, one is guaranteed to receive more than 50% of the vote (short of an unlikely tie), so it at least creates the illusion the name was selected by a majority.
I suppose it's fitting. I for one will be glad when a name is selected and the U and its fans can move on from this nonsense.