Re: UNH Wildcats 2016-17 -- We're Going to Have a Hockey Season Here!!
Wondered if Halloween festivities had anything to do with the fewer students...but since we sit in 101 we usually have "spill over" with students but that hasn't happened in a couple of seasons. I will say tho more people have been sitting in our section; we usually have a crowd there.
Also kind of confused about the Monarch/UNH mention...we talking about sponsorships? Guess I kind of by pass those posts sorry...All I know is I'd like to park in the Alumni Center
Simply put ... UNH Hockey had the State of New Hampshire (and arguably the southernmost tip of Maine?) to itself for a long, long time, until the Monarchs arrived with the construction of the Verizon/SNHU Arena in Manchester just after the turn of the century. I'm not sure the folks at UNH did anything great even before then to attract attention to what has (at least for most of my 50+ years) been its flagship athletics program, but the long-time hockey roots in the state - combined with a limited local supply of high profile hockey located only in Durham until 2001 - focused things on UNH Hockey for the statewide market, with little (if any) competition. Right place, right time, etc.
When the Monarchs arrived - and this was just over 5+ years after The Whitt had been opened in a sensationally successful way - I would argue one of the reasons they were able to do this (and arguably one of the reasons the Verizon/SNHU was even built primarily for hockey) was that they'd seen the folks in Durham take a calculated risk in expanding a 3,500 seat arena into a 6,000+ seat arena, filling it regularly every game AND having a well-publicized waiting list for season tickets well into the thousands. Supply and demand - UNH had the supply and an enormous demand for tickets, which did lead to some discussion (albeit briefly and probably never seriously within UNH admin) of the capacity for expanding The Whitt to soak up more of the waiting list. I don't think it's a stretch to say that back then, if The Whitt had been expanded to a 10,000 seat arena, it still would have been packed to capacity. The first few Riverstone trips to Manchester pretty much confirmed that. Heady days, indeed.
But with the Monarchs' arrival, and with most of the state's population being closer to Manchester than to the Seacoast, the folks in Durham HAD to know the longer the Monarchs were in town, the doubling of the in-state hockey "supply" would gradually drain some of the pent-up demand UNH Hockey had enjoyed when it was highly successful on the ice AND in the stands due to high demand for their product. But as the quality of the UNH product slowly but steadily deteriorated ... demand for the tickets began to slip, and the availability of right-priced entertainment in Manchester provided more than double the previous supply (and with most AHL games being weekenders, directly pitted against the weekend-heavy UNH schedule). And when the recession hit a few years later, saving on the travel costs to Durham made the trip for many to Manchester even easier (if not necessary).
While this sea change was going on with the NH statewide hockey market ... what was UNH doing to compete with the Monarchs to at the very least retain its fanbase? Silly crap, pretty much. I'll let the long-time season ticket holders recount the voluminous trail of slights they've been subjected to back when UNH tried to leverage its waiting list against them by cooking up continuous schemes to extract more money from the loyal fanbase. And in retrospect, I've found it highly ironic that when our beloved AD cracked down on the long-standing crowd chants for not being of the PC "family friendly" variety AND began to have editorial control over the playlist - not to mention having the band playing over the crowd chants at the opposing starting line-up - it all hinted at overprotecting a "family" market at The Whitt that the program and its AD have since done very very little to market itself to and pursue.
So overall, it's a very basic tale of supply and demand, and of a supplier that's done a really crappy job of recognizing important changes impacting its market share, and very much squandering a positive demand scenario it had probably done very little to cultivate in the first place. It's been about 50 years since UNH Hockey played home games outdoors, and the two great moves from UNH since then to benefit its product was first to build Snively, and then roughly 30 years later to build The Whitt - the latter of which was a huge gamble that paid off handsomely, and arguably dragged the school and the rest of its campus into the modern era. Another smart move in the old days was to put their home games on free TV statewide (usually NHPTV, but also WMUR and WBIN at times) to increase the program's visibility.
That's been about it. Otherwise, it's been incumbent upon Coach Holt - and more recently Coach Umile - to put an entertaining and winning product on the ice. And that's been an increasingly challenging issue in recent seasons for Coach Umile. But he shouldn't have to do this alone, and BS35+4's having been basically "asleep at the switch" while his Hockey fanbase was allowed to steadily erode in the direction of Manchester has been the chief culprit. JMHO.