Generating revenue has close to nothing to do with UNH athletics. Costs have little to do with UNH athletics. Both certainly are line items and are monitored and are helpful for press releases, but 98% of UNH is politics. When you know the reality, there's no mystery.
This is true, in part, but not really the way you to refer to it. The politics at play in the athletic department are internal to the university, not really dependent upon lawmakers or the state executive, as you tend to suggest.
From the University's 2021
Athletics Financial Health Report, which is a good read for a lot of topics discussed on this board:
UNH athletics receives
1% of the direct state funding of its peer institutions* (12k v 1.4M average for peers)
UNH athletics budget was funded 41% by student fees, on par with peers (13M in fees against 32M total budget)
UNH athletics received another $10,281,520 in "direct institutional support," not sure exactly how this differs from student fees but it is some form of tuition money/other university revenue
In short, the budget of the athletic department is not dependent on appropriation of state money and much more reliant on the institution's budgeting process. Of course, the end line of
those deliberations intersect with state money but even there UNH is less impacted by state funds than just about any comparison school. The headwinds UNH faces are abundant across the higher education landscape as schools face an enrollment cliff. UNH of course gets far less help from the state than other public schools.
UNH athletics biggest financial challenge is leadership that lacks imagination, energy, and strategic vision to survive and thrive in their circumstance.
*peers used in the study:
• The College of William & Mary
• The University of Maine
• James Madison University
• Stony Brook University
• The State University of New York at Albany
• The University of North Dakota
• The University of Massachusetts-Amherst, and
• Miami University (OH).