Wren,
I’m glad you brought this up because I do think it’s worth having an honest conversation — but it has to be grounded in reality.
First, context matters. New Hampshire is ranked dead last in the country in state funding for public colleges and universities. UNH just lost roughly $20 million last year and is facing another potential state cut. That trickles down everywhere — including athletics. The department is operating with a skeleton crew compared to peer institutions.
On Santos — there is literally nothing Alison Rich could have done. He turned the job down twice and ultimately tripled his salary. That’s the reality of the marketplace. When someone can triple their pay, especially in this new era of college athletics, that’s not a retention issue — that’s economics.
Men’s basketball: Coach Davis is in year 3 of a 5-year deal. He isn’t going anywhere. And in today’s portal/NIL world, you’re essentially rebuilding a roster every single year. Where exactly is the NIL money supposed to come from at UNH? We don’t have a billionaire donor collective. Comparing UNH’s situation to institutions with real NIL infrastructure isn’t apples to apples.
Last year’s team had significant injuries and frankly wasn’t the right roster construction. This year’s group — if they stay together — has a chance to compete next year. That “if” is big in the portal era, but that’s not unique to UNH.
On women’s basketball — Coach Shoniker is in year 2. She had preseason injuries to players expected to contribute. I think she’s a very good coach. I’m all for giving her time. Programs don’t stabilize overnight, especially at places with resource limitations like ours.
Men’s soccer — Marc Hubbard built something special. Those are hard acts to follow. But again, when you lose established coaches, you’re not replacing them with bigger-budget hires — you’re hiring within your means.
Hockey — yes, it’s been a rough stretch. But that decline predates some of the current administrative decisions, and Hockey East has only gotten stronger top to bottom. Competing in that league without the resources of BC, BU, etc., is a constant uphill climb.
You mention attendance. That’s not just a UNH problem. That’s a nationwide issue outside the power conferences. The viewing habits of fans have changed dramatically.
The broader question is this: What specifically would another AD do better given the same financial constraints? That’s not a sarcastic question — I genuinely want to hear it. Because operating at a public institution in a state that chronically underfunds higher education puts very real ceilings on what’s possible.
It’s easy to look at a Twitter feed full of losses and feel frustrated. I get that. We all want more winning. But winning consistently requires investment — facilities, staffing, NIL support, recruiting budgets. Those things cost money. And UNH has less of it than almost anyone.
If it makes people feel better, Alison’s contract is up this year. The new president will make that call. From what I understand, they work well together, and I’d be surprised if she doesn’t return if she wants to.
I’ve learned this about message boards: when teams win, everything is brilliant. When they lose, everything is broken. The truth is usually more complicated.
Let’s absolutely have the conversation — but let’s base it on the full financial and structural picture facing State U