There's a whole universe of players out there who don't expect a $750,000 check to show up for one year like McKenna, but also who expect to get more than a scholarship, room, and board. I'm not out here arguing for a $10,000,000 slush fund to get the ten biggest names each year. I'm also not arguing for Maine to get into bidding wars with BC or BU for every player. None of that is feasible. But if a kid is sifting through scholarship/NIL offers, and he's got four or five that will write him a $20,000 check, and ten or so that won't, it's tough to pull ahead of the other 15 schools involved if you are one of the $0 bidders. And those guys aren't necessarily one-and-done.
Not all of those guys are at BC/BU/Michigan, either. Providence has kids making money. UConn has kids making money. The amount of money that would make a real difference isn't ridiculous, there can't be many more than 20 college hockey programs that give enough of a shit to find $150,000 or so to get their players some cash. That's the kind of thing that a fan base like Maine's can accomplish, and it just needed to be set up. Huge kudos to the athletic department for making this push and getting it up and running.